Amazon's backend interface has been revamped! Sellers are complaining

This button is not only the entrance to the new version of the backend interface, but can also be accessed through the "Seller Experience Lab". At present, according to the feedback from internal beta sellers, the new version has more centralized functions and more efficient operations.

• The "Management" section has a wide coverage: The "Management" section in the new version of the background includes many functions closely related to the daily operations of sellers. Sellers can manage their stores more conveniently and handle various matters in one stop.

• “Create” section heavy operation: The “Create” section is an important area for sellers to perform manual operations. It is crucial for sellers to increase store sales and popularity.

• There is a secret in “Account Settings”: The “Account Settings” section contains a series of settings for the previous seller’s account.

So, what are the changes in the new background? Let's take a look.

The latest version of the page integrates major functional sections

After clicking the [Next Generation Sales] button, you will enter the latest version of the "Amazon Sales Experience", which is divided into a total of 7 tabs, namely My Company + Products + Inventory + Orders + Payment + Buyers + Marketing Promotion .

The default display page of the new version background is more concentrated on key information, such as order status, inventory quantity, sales data, order data , etc.

[My Company] Section

It can be customized according to personal habits. The steps are as follows:

【Products】Section

The display is more intuitive. Previously, the product status was displayed in text form on the inventory management page, but now it has been changed to a horizontal bar chart.

Conversion rate: New data display that supports filtering and display within a certain time range.

Inventory and Orders

• Inventory performance: real-time monitoring of inventory performance trend changes and key factors

• Shipments: Follow up on shipment status

• Excess inventory: Helps you avoid excess inventory in advance

• Warehouse utilization rate: Helps to reasonably plan warehouse utilization

Added new functions "Manage" and "Create"

【Management】: Includes five major sections: "Products", "Inventory", "Orders", "Payment" and "Marketing Promotion".

[Create]: includes creating products, creating advertising campaigns, uploading products in batches, creating new listings, shipping to FBA/AWD, multi-channel orders, various coupons, marketing activities, etc.

[Account Settings]: A series of settings for seller accounts, with newly added "Version Switch" and "Exit" buttons.

PS: There is a "Default Sales Experience" at the bottom. Click here to directly apply the latest version of the seller backend.

Sellers can customize section functions

It can be understood as a customized "workspace widget".

Each seller can customize the layout of all the backend sections according to their own work habits. Whether it is "Products", "Inventory", "Orders" or "Payment" and other sections, they can be arranged according to their own needs, making the backend present different characteristics for different people and better meet the needs of different sellers.

Select [Customize], then click the small black dot pointed by the arrow to add related functions to the background page.

How to switch to the old version

Click the three dots in the upper right corner and select Seller Platform to switch to the old version.