One-star bad review! Lost the shopping cart! Banned from sale! After the seller customizes the rating...

Since Amazon launched a simple way to leave reviews - "one-click rating" in September last year, service providers have developed a new business - customized ratings .

However, this feature was abused by unscrupulous service providers, and was actually used to give sellers invisible one-star bad reviews !

Recently, a seller was pranked by his peers and given several one-star custom ratings . He wanted to find a service provider to delete the negative reviews, but when it came to the ratings , there wasn’t even a link . How could he delete it?

Some sellers are even worse off. Their sales are already poor. Normally, they would only get one review for their listing every four or five days, but in just one day, they could only get seven or eight one-star custom ratings .

Some sellers also reported that recently there have been not only hidden negative reviews with one-star customized ratings, but also many direct or VP negative reviews.

This kind of one-star customized rating is basically maliciously given by competitors to service providers, and the service providers are the ones who make the most money.

What should I do in this situation? Because it is a malicious negative review, it is useless to contact the buyer. You can only find evidence of the buyer's malicious attack from the review content, review time, review account, etc., organize these evidences, contact Amazon customer service to file a complaint , and suggest that the seller open an English case.

In fact, this is not the first or second time that problems have occurred with customized ratings.

Previously, a seller had a product that was wrongly determined to be overpriced and could not be sold after customizing the rating, and the shopping cart was also lost.

According to the seller, after he made a customized rating from the service provider ( $0.01 for a brand new follow-up rating), several of his products were judged to be high-priced and banned from sale by Amazon overnight, and the remaining products were all thrown out of the shopping cart, resulting in heavy losses .

Even if you lower the selling price, modify the price range, open a case with customer service, or delete it and then upload it using a template 24 hours later, it’s too late to remedy the situation. The product will still show “high pricing error” and cannot be sold!

Finally, a seller with the same situation came out to offer advice:

Some sellers have restored the shopping cart after trying, but success is not guaranteed.

After saying so much, some white hat players may not know what it is, so let’s first talk about what custom rating is.

According to the service provider, custom rating means no text review, no principal payment, the weight is the same as VP, there are screenshots of the order feedback, all five stars will not drop the rating. Most importantly, the price is not very expensive, only one-third of the custom VP!

Some sellers say that there is still a big difference between it and VP. The ratings are mostly machine-brushed. You can try it in the short term, but it is probably not very stable for long-term development. After all, the real weight is more stable and reliable.

There are also sellers who say that the method of customizing VP is the same as that of customizing star rating , which is to use a small account to follow the sales, swipe orders, and then go live. The only difference is that VP requires writing reviews, but stars do not.

Some sellers think that custom ratings are a second-hand follow-up operation. Therefore, before doing this business, it is best to try whether your products can be second-hand followed in the new product launch. If they can, there is no problem, and there will be no "pricing error". But one thing to note is that if you do flash sales, it is recommended not to customize ratings or customized VPs first, and do them after the event. As for whether it is reliable or not, it depends on the service provider resources you find.

So, is custom rating reliable? Sellers should consider it for themselves. The editor has listed the possible risks :

Sellers can make decisions based on their actual needs after understanding the risks. However, it is important to remind them to find a service provider that they are familiar with and trustworthy.

(Source: Cross-border Sellers Teahouse)