Amazon traffic surges! How to achieve huge sales during the peak season?

Since the outbreak of the epidemic, Amazon's traffic has been rising wildly. Recently, the research institution Marketplace released data showing that Amazon has set a record for the highest number of visits in history in August.

August is usually a relatively sluggish period in previous years, but this year Amazon's situation is very special. In Amazon's 17 markets around the world, by the end of August, the number of visits had increased by more than 1 billion times, with a growth rate of 24%! This growth result is very scary, even close to Amazon's annual growth rate at some times.

The growth rate of the US site was the highest in the world, with an increase of more than 500 million visits and a growth rate of 29%, the largest growth among all sites in the world.

The table shows a comparison of the growth rates. Sites such as Spain, Brazil, and Australia have smaller sizes, so the growth rates are larger, but the increase in visits is far less than that of the US site.

If you look closely at the detailed growth data, you can see that the US site is indeed the site with the largest growth, and the growth of more than 40% in Brazil, Canada and Mexico is actually due to the United States. Under the North American Remote Fulfillment Program (NARF), American consumers can easily purchase some products that are sold out or more expensive on the above sites.

The traffic in August has already set a historical record. When Amazon Prime Day starts, the traffic will explode to a higher point again. At that time, with the huge traffic, the sellers' sales and orders will also increase accordingly.

Moreover, this is the double peak season at the end of the year, and Black Friday after Primeday is also a great opportunity for sellers.

Usually, Black Friday is actually a carnival event for offline stores, and most discounts are held by offline retailers. Consumers also habitually think that Black Friday should be spent offline.

The biggest change this year is that the epidemic has made offline shopping extremely dangerous. The photos of Black Friday in previous years can also illustrate this point. It was crowded with people rushing to buy, and the risk of exposure to the virus was too high.

So this year many offline retailers are worried about what to do on Black Friday. Some offline stores have chosen to close during important promotional periods, such as Thanksgiving.

Thanksgiving is the day before Black Friday. If the store is closed on this day, it means that the employees will have a day off and will not be able to prepare for Black Friday the next day. If the store really has to open, how to avoid the risk of infection is another big problem.

Therefore, many market analysis agencies have a negative attitude towards the offline situation on Black Friday this year, and believe that offline traffic and sales during this peak season will be far lower than in previous years.

In contrast to the negative offline situation, many analysts believe that consumer demand and desire will not disappear, but will shift to online shopping platforms. This is why Amazon's traffic has been rising sharply recently. Even the well-known offline retailer Home Depot announced last week that it would "reshape Black Friday" and move this year's Black Friday shopping to its own online store.

Therefore, whether it is Primeday or Black Friday, it is a golden opportunity for us cross-border sellers. We should seize the traffic of this double peak season and double our sales!