Video in search means telling your brand story in a trusted environment on Amazon websites and devices or on the web to inspire customers to consider your products .Video RequirementsVideo ads must be 90 seconds or less and also include audio. PlacementThe ads appear in the drop-down fold of search results, such as Amazon and IMDB, and on Amazon-exclusive devices like Fire TV and Fire tablets, as well as third-party sites and apps. These results can link to product pages or directly to Amazon stores or customized landing pages. For now, only people searching Amazon on iPhone or iPad will see these ads. cost1. Independent placement: The minimum investment for video in search ads is $35,000, which can be used until the end of 2018 2. Binding with display ads AAP: $5,000 for testing Billing ModelEach unique user who views the video once or multiple times will be charged $0.05 (this billing method will be in effect until the end of 2018) How to participateVIS requires registration and review, and the number of places is limited. Sellers who combine AAP display ads will be given priority Data ReportWill be sent to you monthly by your Display Account Manager. The data includes: views, clicks, ctr, video completion rate, average view time and other indicators Indicators for the buying phase will be added in the future. |
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