Useful Information | How to use these 7 types of traffic to create a hit product?

What is a hit product? What are the factors that contribute to a hit product? An industry insider proposed a test question called "Hit Product Flywheel", which has four options: one is the discoverability of the product, two is sales, three is the increase in sales weight, and four is the increase in the overall weight of the link.

The test results show that many people think that sales volume is the first factor. They believe that all value must come from increased sales and increased profits. But before sales volume, where does sales volume come from? Traffic?

Amazon is a platform that focuses on hot-selling products. If a seller has more than 50 SKUs, he will find that he does not have enough money, people, or brains. Why? He cannot sell his products. Sellers will find that they have no way to pay attention to the development of each product. What is a hot-selling product? Some sellers believe that they can get hundreds of orders a day, while others believe that they can make tens of thousands of dollars a day. However, there are strict distinctions between hot-selling products, such as the following three types:

1. Hot-selling products: From the third day after the link is launched, hundreds of orders will appear, and then the growth will be explosive. Although the unit price will not be very high, the overall data will be very "beautiful". Such products are defined as hot-selling products. Its characteristics are that it comes quickly and goes quickly. Of course, if the sellers of some products seize the previous sales expectations, they can make enough money for one or even two years, such as Nintendo Switch accessories.

2. Stable hot-selling products Stable hot-selling products may consume the most energy of sellers. For example, in a complete 30-day creation cycle, sellers have to spend 60 days to maintain it and 90 days to make it "land" steadily. What kind of sales trend will it have? In the first month, sellers can achieve a monthly output of 1,000 orders, in the second month, 3,500 orders, and in the third month, nearly 5,000 orders. Such a product is called a balanced product.

3. Rough-type hot-selling products What are the characteristics of rough-type hot-selling products? First of all, its single product can contribute more than 500,000 US dollars to the seller in a month. When the sales volume is good on the day, it can reach more than 1,600 orders. Its peak is the first in the Home category, with about 3,000 orders.

Most of these products will appear in November and December, such as Alisa's ecological peripheral product - smart plug. When is the best time for sellers to do it? In the early part of the year, for example, start research at the end of the first quarter, and in the second quarter, confirm that there is really no problem, and start placing orders with the factory for sea transportation. However, sellers need to be reminded that this type of product is "gambling", and the risk is proportional.

If sellers are still struggling with how to choose products for Amazon, it is recommended that sellers search which hardware companies Amazon has acquired in the past two years, and then sell what they have acquired. For example, Amazon acquired some door lock companies, and its entire ecosystem basically develops along these products, and sellers can also choose products in this direction.