TikTok advertising revenue will reach $5.96 billion in the United States in 2022! It is the preferred social platform for shopping!

It is learned that according to eMarketer data: TikTok's net advertising revenue in the United States will increase by 184.4% to US$5.96 billion in 2022. The application's advertising revenue will reach US$8.75 billion in 2023, and the scale of advertising revenue in 2024 will soar to US$11 billion.

TikTok is attracting some of the more established digital ad sellers. In 2022, the short video app will capture 2.4% of the nearly $250 billion in U.S. digital ad spending—just 1 percentage point less than YouTube and more than Snapchat and Twitter combined. But that’s still a long way from Google and Meta, which will capture 28.2% and 22.3% of the U.S. digital ad market, respectively.

Data from eMarketer shows that consumers who shop on TikTok browse and purchase products more frequently than shoppers on other social platforms. According to a Bazaarvoice survey in January 2022, more than one-fifth of TikTok shoppers worldwide said they "always" buy products on TikTok, ahead of all other platforms.

It is understood that TikTok's share of the entire US social commerce market is still relatively small. It is estimated that US consumers will spend $45.74 billion on social platforms in 2022. Facebook and Instagram will continue to account for the majority of these transactions, and Facebook and Instagram users will also be the main purchasing power for social shopping.

Editor ✎Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.