The epidemic has not accelerated the development of e-commerce in the United States? Amazon's market share is the same as expected before the epidemic

It is learned that according to Marketplace Pulse research, even without the boost of the epidemic, the e-commerce market penetration rate in the United States would have reached the same level at present.

In 2020, the epidemic blockade forced a large number of consumers to turn to online shopping, which greatly promoted the accelerated development of the e-commerce market. Data shows that online spending in the second quarter of 2020 increased by more than 40%, the fastest growth in recent decades. However, as the epidemic eases and physical stores resume, the growth of e-commerce in the United States seems to be slowly declining.

According to data from the Ministry of Commerce, e-commerce accounted for 12.4% of total retail spending in the third quarter of 2021, almost the same as the pre-pandemic average growth rate (12.6%).

Although the growth of e-commerce has slowed down, consumer levels are rising. In the third quarter, US e-commerce spending was $204 billion, an increase of more than $20 billion over the same period before the epidemic.

The report pointed out that in the third quarter of this year, Amazon achieved the sales level expected before the epidemic, and its e-commerce market share was almost the same as expected before the epidemic.

In addition, the pandemic is not over yet, and the global supply chain has brought new challenges to retailers. It turns out that the growth of e-commerce penetration is like a "J curve" - ​​an economic theory that indicates that after a period of adverse returns, there is a period of gradual recovery and continued rise to a point higher than the starting point.

After being boosted in 2020, the e-commerce penetration rate is now deteriorating again and may rise again in the future. This is a phased development change.

To cope with the current global supply chain bottlenecks and labor shortages, Amazon and other e-commerce companies are investing heavily in logistics facilities and human resources to prepare for the next stage of change.

Editor✎Irene/

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