SHEIN's platform-based autonomous operation model is fully open to 9 European countries and Mexico

After preliminary testing, cross-border retailer SHEIN will fully open its autonomous operation model in multiple country platform sites including 9 European countries (Germany, Spain, France, Italy, Sweden, the Netherlands, Poland, Portugal, and the United Kingdom) and Mexico.

The batch opening of new sites in the self-operated model is mainly for sellers with overseas local stocking and annual sales of more than 2 million US dollars. It has attracted many top cross-border sellers in the industry and even cross-border listed companies to start the race. According to the feedback from the first batch of sellers who tested the self-operated new sites on the platform, thanks to the empowerment and guidance of the platform, some sellers achieved more than 1,000 orders in the first month of their self-operated stores, and the average monthly growth rate of subsequent orders reached more than 80%, and the store gross profit was close to 40%. There are also sellers whose sales increased more than tenfold in just four months. The opening of the new site quickly brought them considerable new growth.