High inflation in the United States hits demand for footwear products! Amazon is still the preferred purchasing channel

According to the latest 2022 U.S. Spring Footwear Shopper Survey released by FDRA, 44% of U.S. consumers have delayed buying shoes during this period of high inflation. Among consumers who have purchased shoes, 32% have reduced the quantity purchased and 24% have purchased at a lower price.

Other findings from the survey include:

48% of footwear consumers plan to spend less this spring compared to spring 2021;

49% of footwear consumers have delayed buying shoes due to inflation;

68% of footwear consumers have noticed an increase in shoe prices;

57% of footwear consumers plan to purchase online and have them delivered, a significant increase from 44% in spring 2021.

In addition, the majority (74%) of U.S. consumers said they are most likely to buy shoes for their family this spring. At 58%, sports shoes or casual shoes are the most likely category for consumers to buy for themselves or their family, followed by fashion shoes at 35%, work shoes at 4%, and others at 3%.

The survey shows that only 24% of footwear consumers plan to buy new shoes in physical stores this spring, and the majority (57%) plan to shop only online. The two most important aspects that footwear consumers care about when making a purchase are a better price (32%) and the right fit and comfort (32%).

68% of consumers who purchased shoes in the spring said they noticed price increases, while 26% said they did not notice price increases. Men were 14% more likely than women to report knowing about price increases (75% to 61%).

Amazon is the most popular website for buying shoes, with 50% of consumers choosing to buy on the website. 37% of consumers plan to buy brand shoes directly from Amazon's website (e.g. Nike), while 12% plan to shop from the brand's website (e.g. Nordstrom, Footlocker), and only 2% of footwear shoppers plan to buy elsewhere.

Editor ✎ Xiao Zhu/

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