Amazon, I want to make money standing still

Years of operational experience tell you that don’t worry too much about speed. What’s important is whether what you do produces results.

Many people write a listing with the mentality of "all articles in the world are copied". They piece together some top listing copy, and even some operational titles, and the similarity between the five points and the top sellers' listings reaches more than 60%.

Many novice operators think that the title copy of the head listing is well written, so they unknowingly plagiarize a lot, resulting in a high repetition rate of the copy.

Amazon search has a duplicate elimination mechanism. The higher the similarity of duplicates, the less exposure will be received.

So how do you write a good listing?

There are many methods and experiences on the Internet, all of which are valuable. Today I want to talk about them from a slightly different perspective.

Say something different.

If you find a product with potential, you can spend more time writing about it.

If your product listing is already very complete, then you need to invest in promotion or advertising.

Amazon product listings include:

Product title, product image, main product functions and features, product description, product reviews, product ratings, etc.

But we should mainly optimize these five points.

That is: title, main picture, questions and answers, long description, and keywords.

Let’s think from the customer’s perspective. What do you think of this product listing?

Nowadays, whether customers are on PC or mobile, they will definitely look at product pictures, because pictures are the easiest to read. Unlike physical stores where customers can touch the products in person, online shopping means that customers have no chance to try them out, so you need to help customers imagine what the product will look like in their hands? And this is where product pictures come into play.

How to write Amazon listing product copy to make people want to buy?

Optimize titles

The title plays a significant role in determining whether a product can be displayed in front of buyers. A good title needs to include the brand name (trademark, to prevent copycat sales), core keywords (the main source of traffic), scope of application (to screen precise target customers), and product features (material, color, size, characteristics, etc.).

Optimization suggestions:

1. Number of characters: The English input method does not exceed 200 (80) characters.

2. Do not use promotional terms such as Hot Sale, New Arrival, Promotion, Free Shipping, etc.

3. Avoid being redundant, repetitive, or making spelling mistakes.

4. Capitalize the first letter (except for prepositional articles such as for, with, and, of, or and other meaningless words), do not capitalize all words, and use Arabic numerals for numbers, such as writing "5" instead of "Five".

5. Use less or no punctuation, and do not use special symbols (such as: $,?,!). If necessary, you can use spaces instead.

6. The measurement units should be spelled out in full (e.g. Ounce, Inch, Gram, etc.).

7. The title generally cannot be changed at will.

Bullet point

Amazon's bullet point is actually a short description, which focuses on highlighting the product's selling points, such as function introduction, system support, color size, specific use, etc. For example, some products are suitable for holiday gifts. Use more keywords in this part to help increase your product ranking.

Optimization suggestions:

1. At the beginning of each line, try to use short keywords to describe the core content and grasp what the customer wants to know most in advance. For example, some customers want to know most: which systems are supported? How long is the after-sales service time of the product?

2. The first line must be the most important selling point of the product, that is, solving the biggest pain point of consumers. For example, the most important thing about a wifi adapter is the speed.

3. For a newly launched product, you can refer to the excellent listings of your peers.

4. For specific keyword selection and search, you can use Yisutong keyword reverse query and keyword mining tools to quickly find high-quality keywords recommended by Amazon.

Product Description

The product description can detail all the product features mentioned above, what makes the product unique, etc.

Optimization suggestions:

1. Keep your sentences short, between 15 and 25 words.

2. Focus on the features of the product and the benefits that customers will receive, then discuss the product itself, so that guests believe that your product is what they need.

3. Oral language makes customers feel more reliable than rigid written language. Try to use storytelling to let your customers understand the product.

4. Because Amazon’s search is not limited to the title, many sections in the listing have corresponding search weights. You can use target keywords in the product description, but don’t fill them in blindly.

picture

Only images that meet the requirements will have a higher chance of being displayed, and Amazon uses complex image ranking technology to determine the best images to display. Therefore, only images that meet the requirements will be valued by Amazon:

Optimization suggestions:

1. It is a picture of the product being sold.

2. The main image must have a white background (RGB: 255,255,255), the pixel requirement must be 1000*1000 or more, and the product must occupy more than 85% of the blank space in the image.

3. The image must be of or related to the product being sold.

4. Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but JPEG is preferred. Animated images in .gif format are not supported.

5. The image must not contain additional text, graphics, or inserted images.

6. Images must be brightly focused, with true colors and smooth edges.

7. The image must not contain other objects that are unreasonable or misleading.

Search term

Search terms are different from keywords. Search terms are only a function to supplement keywords, not a necessary function. In Amazon's new algorithm, the weight of Search terms has been weakened.

Optimization suggestions:

1. Fill in single words, phrases, and be careful not to make spelling mistakes.

2. Can fully express the name of the product.

Sellers who follow the optimization points of each element in the listing will inevitably improve the ranking of product listings. Then, by understanding and analyzing the listings of competitors, they can optimize their own products and enhance the competitiveness of their own products. I hope that everyone can successfully improve the ranking of their products through these operations when making listings.

at last

If the market forces me to compete on price in the end, rather than improve products and build brand concepts, then I would rather not do it. In my eyes, the profit margin is not getting thinner and thinner. If that happens, it will be meaningless.

I often talk about my competitors.

Indeed, my competitors are my best teachers.

I often look at my competitors’ listings

Let's talk

The price is really high, the profit is really high

but

I really want to buy

Selling at a high price but selling well, this is the added value that the brand can bring to you

To borrow a phrase from Zhang Mazi

“I want to make money standing up”

So, you ask me how long it takes to write a listing?

For me, an ordinary hour is enough, eBay, Walmart, Rakuten, soft article reviews, CDs, and reference from the entire network

But what about a listing that’s been polished and tested?

It took me three days just to come up with a slogan.

Listing

The first and last lesson for Amazon sellers

Your growth on the road of cross-border business is largely reflected in your control of details.

The devil is in the details

I didn’t tell you how to write a listing, which is a very basic thing. Of course, the question didn’t ask about this, but if you understand what I said and actually implement it, your conversion rate will increase visibly. I hope everyone can make money in this cross-border field.