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As time turns to 2024, the cross-border e-commerce industry is still in the transition stage from wild growth to orderly development. Faced with tightened platform supervision and intensified industry competition, in the new year, cross-border sellers must not only pay close attention to policy changes, but also be wary of sudden outbreaks of hidden operational risks in the past. Recently, we learned that Amazon seems to be showing signs of starting a new wave of "revenge". As we all know, getting more product reviews has always been an important issue for Amazon sellers to consider, but given Amazon's policy of strictly prohibiting false reviews, many sellers often don't know how to do it. For Amazon sellers, contacting buyers through "offline postcards" means that the reviews invited by postcards are all reviews left for natural orders, so this can be considered a relatively low-risk review request operation. However, we learned that recently, some sellers broke the news on the forum that many sellers’ stores received warning letters from Amazon, and the reasons were mostly related to the behavior of contacting buyers through “offline postcards”. ▲ The picture comes from Zhiwubuyan The seller further stated that he contacted the internal manager to inquire about the reason for the store's warning and learned that the reason was due to the gift card cashback: the platform recognized that a certain number of consumers had bound gift cards of the same amount after leaving reviews for the same link, and used this to determine that these reviews were illegal reviews. Most sellers were very surprised by this: "Is this news accurate? I have been using postcards in the United States this year and have not received any manipulation of review performance." “Is this true? I was just about to send a letter to the US asking for a review, but I hesitated.” Some sellers also put forward their own opinions on this: “The source of the gift card should also have a certain influence on this.” "The cashback can also be separated from the platform and returned to consumers through other channels, so that the entire chain is separated from the platform and truly 'offline'." At present, Amazon has not issued any relevant notification regarding the news, so the authenticity of the above revelations remains to be seen. But there is no doubt that Amazon is becoming more strict in its review of fake reviews. Not long ago, Amazon also introduced new regulations for its review request policy: it is not allowed to request reviews via email, and buyers can only be contacted to complete orders or inquire about buyers. ▲ The picture comes from the seller communication group Here, we would like to remind all sellers to conduct a comprehensive check on the compliance status of their accounts in the near future to avoid being implicated and suffering losses when Amazon intensifies its review of false reviews. It is worth noting that as the cross-border e-commerce industry enters a period of orderly development and compliant operation, not only Amazon, but other e-commerce platforms are also "cracking down" on illegal activities such as cross-border counterfeit sales and fake orders. It is learned that recently, Shopee issued an announcement on the update of its anti-false order policy. Shopee stated in the announcement that if sellers are found to have engaged in fake order behavior, Shopee will impose severe penalties on them, including deleting the sales generated by the orders, deducting points, freezing the store, and other measures. Key points: This policy will be launched in Malaysia, Brazil, Thailand, Mexico, Colombia, Chile and other sites. In this regard, many sellers have lamented that the entire cross-border e-commerce industry is now moving towards compliance, and platform regulatory policies are becoming increasingly stringent, requiring sellers to consider more factors when operating. But from another perspective, the platform's relevant policies can indeed regulate seller behavior to a certain extent, thereby creating a fair business environment, which is not necessarily a bad thing for cross-border sellers. In addition to the above-mentioned policy on fake orders, according to foreign media reports recently, Shopee Vietnam is also stepping up efforts to rectify accounts that engage in fraudulent activities. It is understood that in the last few months of 2023, Shopee launched large-scale promotions and subsidy policies to attract consumers to shop, but many sellers abused these policies and profited from the platform through various illegal operations, such as creating virtual orders by paying buyers, switching product categories to obtain incorrect discount codes, etc. At present, the funds in the accounts of many sellers involved have been frozen , and even the accounts of some sellers have been deducted, with the amount ranging from tens of millions to billions of rupiah. The industry is also discussing Shopee's swift and resolute rectification operation. But there is no doubt that the cross-border e-commerce industry is now moving towards compliance. Under this trend, cross-border sellers can only make good products and operations on the basis of complying with platform rules.
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