Walmart joins forces with TikTok and other companies to help sellers attract traffic during peak season!

It is learned that according to foreign media reports, Walmart’s advertising platform Walmart Connect has established a new partnership with TikTok, Snapchat, Firework, TalkShopLive and Roku. Through this cooperation, Walmart will provide merchants with "test and learn" opportunities for social, entertainment, TV and online live broadcasts during the 2022 holiday shopping season.

Walmart Connect innovation partners include:

TikTok . TikTok’s partnership with Walmart Connect will provide merchants with the opportunity to advertise on TikTok, and merchants can take advantage of TikTok’s full-screen video format with sound and Walmart Connect’s targeting and measurement. Walmart first partnered with TikTok in the United States in December 2018, making TikTok a live shopping partner.

Snapchat . The partnership with Snapchat will bring merchants Snap Ads, Collection Ads and Snap augmented reality (AR), as well as Walmart Connect's omnichannel sales data based on location. This will be the first time that merchants can buy Snap Ads through Walmart Connect and reach Snapchat's 1.9 trillion customers.

Firework . As more shoppers turn to live broadcasts and short videos to discover, research and purchase products, merchants need to engage potential customers through engaging videos. The partnership with Firework will enable merchants' live broadcasts and short videos to be played on Walmart.com or Walmart live. Currently, Walmart Connect is testing how brands can use Firework to create premium, engaging, mobile-first video experiences, and has begun working with J&J and P&G.

TalkShopLive . Building on an existing partnership with TalkShopLive, the new partnership will enable merchants’ livestreams to be broadcast on Walmart.com, Walmart Live, TalkShopLive, brand and publisher sites, and across the web. Walmart has already tested livestreams with brands including J&J, L’Oréal, Procter & Gamble, and Samsung.

Roku . In June 2022, Walmart and streaming platform Roku launched a shoppable TV program. It allows streaming users to purchase featured products provided by Walmart directly on Roku. Now, the new partnership will provide customers with a new experience of product discovery and fast checkout.

Seth Dallaire, executive vice president of Walmart U.S., said: "Deep collaborations with companies like TikTok further emphasize Walmart Connect's commitment to growing its advertising business and expanding advertising services to meet the needs of merchants. Walmart Connect will leverage first-party omnichannel data to provide merchants with measurable sales performance. As we continue to break new ground with our partners, we are excited to test, learn and drive new tools for advertisers."

Editor ✎ Nicole/

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