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Why do our products seem to have no vitality? " What feasible paths do cross-border sellers have to improve product capabilities? Currently, the cross-border e-commerce industry has serious product homogeneity. For Chinese merchants, will micro-innovation products still be the best choice? " How are you guys doing with your new product launches this year? Recently, my new product launches have been like a roller coaster, which was great for a few days but then stopped. I didn’t even have a chance to operate the platform before it suddenly limited traffic. I don’t understand why good products should continue to receive traffic?
"Wonderful Reply"
Anonymous user Agree with: lalalal123, Morning breeze turns banana leaves green, White moonlight SSS, 0000 painting, Walking in the rain More » Check if there is any follow-up sale. There are many software on the market that can check if there is any follow-up sale. If there is any follow-up sale, the traffic will be greatly reduced.
Whether the product price and main picture are adjusted, especially the price, will have a great impact on the advertisement;
Check the backend inventory to see if it is marked as a low inventory link. You need to pay a low inventory fee, which may cause link throttling. The low inventory level fee exemption is as follows: a. For newly registered Professional Sellers, within 365 days from the date of first inventory receipt.
b. For newly added Amazon Logistics parent products, within 180 days after the first inventory is received. You must register for the Amazon Logistics New Product Warehouse Promotion Program to enjoy this benefit.
c. SKUs for which 70% or more of the inventory has been automatically replenished through Amazon warehousing and distribution services in the past 90 days, because the program has managed Amazon logistics replenishment for the product on your behalf.
d. Products that have sold less than 20 units in the past 7 days.
Recently, the United States has a holiday. May 25-27 is Memorial Day. Foreigners are celebrating the holiday, so the traffic will drop a lot. If your own ranking does not drop, it is a normal market reaction. It is recommended to observe for another week. If the link ranking drops quickly and there are no orders, and your peers run ahead of you, then it means there is a big problem! Check whether the price and other factors have changed.
Generally speaking, the traffic has dropped significantly in the past few days due to the holidays. If the price and picture have not changed and it has not been copied, and it is still on the new product list, then I suggest you observe it for a few more days. milkfan s • Hangzhou • 2024-05-29 10:12 There was no operation. The platform suddenly stopped pushing traffic. Our own products were not followed by others. This year's new products are too weird.
Mu ggle123 • Zhengzhou • 2024-05-29 15:56 @milkfans : I'm in the same situation, the advertising performance didn't change much and suddenly there were no organic orders. I give up
Dingdonggua123589 • Shenzhen • 2024-05-30 15:06 @milkfans : Me too, I did something off-site a few days ago, and it was BS at first, and then it kept falling after I stopped doing it off-site
milkfans - paddling without a paddle Agree with: Wickham, David the Old Dog Still not back to normal today kj dsxx • Shenzhen • 2024-05-29 10:39 The click-through rate is a bit low? Have you adjusted the bid? Have you adjusted the main image?
Unknown Road -Jatty • Hangzhou • 2024-05-29 14:38 You should increase your bid, bro.
T X123456 • Shenzhen • 2024-05-29 15:04 @路不识-Jatty : This is not about bidding. The exposure is so high, but there are no clicks. Customers don’t want to click in. If the link is not moved, it should be the problem of the ad space.
milk fans • Hangzhou • 2024-05-29 15:09 @路不识-Jatty : It's useless to add it. It's not a bidding issue. New products are basically all on the product page.
Siv ens • Shenzhen • 2024-05-29 17:18 @milkfans : The click rate is too low. If you don’t change the main picture, adjust the exposure position. Don’t wait.
The Fishing Brother • Shenzhen • 2024-05-30 09:19 The home page premium, CPC is so low
The Count of Monte Cristo • Chongqing • 2024-05-30 11:10 This also needs to be considered in conjunction with the ad position. Exposure means that as long as the search results are displayed once, even if it is on a very far back page, check whether the exposure position is almost always on the product details page. In this case, if the word is accurate, CPC bidding or ad position bidding should be proposed. If it is in other positions on the result page/the first position on the homepage, and the word is very accurate, then it is a link problem, page description/price, etc.
Crispy and crunchy bread • Shenzhen • 2024-05-31 11:04 It's a problem with the ad position. Such a low click-through rate is basically concentrated on the product page. In the early stage of a new product, a very high position ratio is required to get to the homepage or other search pages. You can run another group of tests. This group can compare the click-through rate of the product page when the ad performance is good and the current one. If it is declining, you may want to consider changing the first picture or lowering the price (or increasing the discount) for testing. If these two cannot be changed, you can also increase the position percentage in the original group. You can't just keep doing nothing and wait for it to suddenly get better.
yere n241 • Hangzhou • 2024-10-16 10:24 @TX123456 : You are a newbie at first glance. The low CPC ads are all on the product page, so they are bound to get more exposure but fewer clicks. This is because the product weight is low, and the ad weight is low. If you just want to increase the click rate, just increase the CPC (the most appropriate change is to fixed). If you want a stable click rate with a low CPC, I will have to type a lot of words.
TX1 23456 • Shenzhen • 2024-10-16 16:36 @yeren241 : Go back and take a shower... Add hammer bidding? Add homepage BID and other search BIDs, and lower the bid.
yer en241 • Hangzhou • 2024-10-16 17:51 @TX123456 : I mean to increase CPC. This is also the case for many of my new products. I increase the CPC on my homepage and other pages to 150%-200%, but the effect is quite average. However, this is also related to the conversion of orders. The best way for the OP is to quickly convert orders and increase CPC at the same time, and the clicks will be normal soon. The BID effect on the homepage will only be obvious if the product has a certain weight. At the initial stage, the fastest way is to increase CPC.
TX 123456 • Shenzhen • 2024-10-16 16:36 The landlord has already bid
yere n241 • Ningbo • 6 days ago @TX123456 : The amount added is too little. It also needs to be combined with the order. The bid is the same. In the final analysis, it is because the weight is low.
milkfans - paddling without a paddle It is definitely not possible to keep doing this. Over time, the links will gradually become unavailable. Now there are two options: change the advertising structure or stimulate sales outside the site.
Arielluuuuu I have the same situation here. The ads are up and down, but there is no exposure and no clicks. The bid is much higher than the recommendation, and the exposure is all on the product page. Then I increase the percentage and it works. The cpc is ridiculously high. How can I do this? I am confused. Tong Yexuan's Sunflowers • Shenzhen • 2024-05-29 17:29 @Arielluuuuu : Same thing. Later I tried the fixed bidding mode + Top Bid +. Although the bid is higher than the recommended price, at least the exposure and clicks are normal.
py h0725 • Jiangxi • 2024-05-30 14:11 This year, I feel that the capacity of this category has declined a lot. Although my product sales have increased compared to last year, my ranking is not likely to reach this year's ranking according to the previous sales.
ha izexiansheng • Shenzhen • 2024-05-30 15:29 My budget has been up and down, I don't know if it's because of CPC time-sharing bidding. The next day, sometimes I exceeded the budget, and sometimes I didn't spend it at all. It's outrageous.
mil kfans • Hangzhou • 2024-05-30 16:58 @haizexiansheng : Don’t bid by time during the new product period. Get the keywords included as soon as possible and try to test it all day. The more you do this, the less traffic the platform will allocate to you later.
TH EA121 • Hangzhou • 2024-05-31 10:10 @Arielluuuuu : If you choose to increase or decrease, don't add the percentage. The result will basically be terrible. You should match all kinds of ads with moderate bidding. Increase the click rate first.
Open Society • Shenzhen • 2024-10-16 14:28 @Arielluuuuu : In addition to the bidding strategy, how much you add to BID is also very important. I usually choose a fixed search result homepage for new products. BID + 60-80 CPC is much lower than the recommended bid. If the basic link skills are well done, the initial conversion will not be very bad. Of course, my price will be relatively lower.
Open Society • Shenzhen • 2024-10-16 14:31 @少一点烦心柿: It is normal for new products to have unstable order volume because the conversion rate of your order keywords is not stable enough. After a period of stability, the order volume will be more stable.
You can try the word/single group/single advertising campaign method. Try to release words one by one. A daily budget of 3-5 US dollars is acceptable to you. It will not waste your advertising fees and will not cause repeated keyword advertising.
Hexagon Warrior 0208 My situation suddenly went bad at the end of May. I increased the CPC exposure but it didn’t go up. There were even fewer clicks... and fewer orders.
Lao Wang from the station - a professional off-site worker Agree from: rainco, zt0000 Our new products were like this too. When a product was first launched, it was automatically advertised and sold out quickly. It had no reviews and low BID. We sold 30 to 40 sets in a week, so we quickly prepared a large amount of stock. As a result, after the goods were shipped, we received one order a day, and then zero orders... mi lkfans • Hangzhou • 2024-05-29 11:28 You guys are still lucky. We will send you 2,000 of our first batch of new products. We will push them regardless of whether they can be popular or not.
Lao Wang outside the station • Ningbo • 2024-05-30 10:53 @milkfans : We are the same. Although the quantity shipped each time is only a few hundred sets, we still push the product regardless of whether it can be popular or not. Moreover, we will never lower the price. The price is 5.6 US dollars higher than that of the competitor.
Learning Amazon • Shenzhen • 2024-05-30 12:23 @站外老王: In the current consumer environment, the chances of success are too low. Even if you control the review score to be very high, as long as the product is not cost-effective, it will be difficult to succeed.
Weijia • Shaoxing • 2024-05-31 00:32 Why is it always like this? They all wither as soon as they are restocked.
lEt mIheArU • Shenzhen • 2024-05-31 09:38 @伟佳: The experts decide to promote the models from the beginning, instead of sending out some test models first, and then they directly send several thousand in the first wave and start charging. The few hundred of the test models are gone, and when the second batch of goods arrives, there is a high probability that the goods will also wither?
THEA 121 • Hangzhou • 2024-05-31 10:12 @lEtmIheArU : So now not everyone can do Amazon. You need some skills and money. The days when everyone worked alone are over.
SammiBAO FUYEYE • Shenzhen • 6 days ago I shipped 1,000 of the new product, and then the second batch of goods was several thousand. After the goods arrived, there were about ten orders a day. Wow.
Anonymous user Agree from: Dr. Wang, Youfeng666, Schwarzzz, zhejiahuohenlan In my case, if the traffic of new products is not increasing, I have a hunch that there may be bad customer feedback, refunds or negative buyer reviews have a lag. When negative factors appear, Amazon will immediately cut your traffic, but the actual feedback will not be given to you until a few days later. z 12121 • Shenzhen • 2024-06-04 10:57 I feel this deeply. The latest new products are like this. As soon as the bad reviews appear, the orders are cut in half the next day. Then the traffic is cut in half and the links are almost dead.
milk fans • Hangzhou • 2024-06-04 13:29 It shouldn't be a low rating. I only have a dozen comments and a 4.9 rating. I haven't been able to buy traffic for a week.
Anonymous user • Shenzhen • 2024-06-04 16:28 @milkfans : We are very conservative in shipping new products. Please be patient and push forward slowly. Don't be overly optimistic at the beginning. With less inventory, the pressure will not be so great.
Unknown Chen Jiu - The service continues without end Agree from: Tong Yexuan's Sunflower, Youfeng666, cfd1986, Williamkikko, PeterChen48 Does anyone know what this is? I've encountered this before. Is it always like this when launching new products? milkfans • Hangzhou • 2024-05-29 10:15 The same thing happened with our other new products this year. They got better after being released off-site, but they didn’t work again after a few days. We couldn’t push them at all. Now that the new product period has passed, they are back to normal.
lucky9999 • Zhengzhou • 2024-05-29 10:32 @milkfans : Now some old products from stores that are not well promoted are also like this. They were normal in the first few days with clicks and exposure, but suddenly there are no exposure and clicks.
milkfans • Hangzhou • 2024-05-29 10:47 @lucky9999 : Right, except for our top products which are relatively stable, the orders for the mid-range and tail products are like a roller coaster every day, and the advertisements are also up and down, without any regularity.
Sugar intolerance • Guangdong • 2024-05-29 10:51 The new product lost over 100,000 yuan, and the boss said he would not do it anymore. It was hard to get some natural traffic, and I pushed it for a year, but my mentality collapsed.
milkfans • Hangzhou • 2024-05-29 11:11 @不耐糖: Almost. We also invested 100,000 yuan in one link. If it doesn’t work, it’s all wasted. Now we rely on the old products to support it.
MisterSnowwell • Fuzhou • 2024-05-30 10:25 @milkfans : My humble opinion: It may also be that we are too dependent on external platforms, so the fluctuations are relatively large. We also had many products that were not very competitive before, and the data was good when they were put on the external platforms, but they started to drop when they were stopped.
For example, if you start to receive orders from the site at 7-8 am, the weight of your listing will be better, and the advertising/natural position will be better. During the popular time period, the exposure is sufficient, the conversion is good, and the number of orders is large. If there is no off-site, you may have to wait until the unpopular time period to reach this position, and the conversion rate will naturally be low.
Therefore, it is recommended to observe the changes in the order time and the advertising expenditure.
milkfans • Hangzhou • 2024-05-30 16:21 @Mistersnowell : This product has not been released outside the site yet. It is all new product promotion on the platform. In fact, there are pros and cons to releasing it outside the site. It can stimulate links in a short time, but the traffic outside the site is scattered and basically difficult to stabilize. It needs to continue for a period of time. If there is still no improvement after two days, we will give it a try. We also had a similar product before, and we could not buy traffic, so we could only stimulate it outside the site, but it was still not stable later. After the new product period, it gradually became normal. Now there are about 20 orders every day
All the way to money Agree with: Just do good things XW, zhejiahuohenlan I just asked this question to an Amazon advertising manager today, and the response was:
1. Check to see if there is any follow-up sale or if a color or size is out of stock.
2. Amazon’s new algorithm is online, and there may be some changes.
3. The high CPC of other sellers has squeezed you down, so increase your bid appropriately.
4. You cannot rely on just one delivery method to continue to add advertising activities.
Anonymous user
Agree from: Youfeng666, cfd1986, Laogou David I have the same problem. The new products that arrived in early May are easy to promote. I started bidding last week but no one clicked them. milkfans • Hangzhou • 2024-05-30 16:12 In fact, it has nothing to do with bidding. Many people still follow the old thinking, whether the main picture is not good or the bidding is too low. It is obvious that this year's new products are different from last year. We are in vertical categories and have all the data. It feels like the algorithm is changing, the market competition is fierce, the test traffic time of new products is shorter, and the platform is screening products as quickly as possible. This year, the ones that can quickly rise are all super low-priced volume kings. Homogeneous products are basically out of the question. The pace of launching new products this year has obviously accelerated
Arielluuuuu • Shenzhen • 2024-05-31 14:55 Yes, this is what I have observed. When entering the market, the price is the lowest, the products have no quality issues, and the overall click-through conversion rate is not bad. Even if there is no advertising, the platform will push a wave of traffic during the new product period, and the follow-up will not be too bad.
lEtmIheArU • Shenzhen • 2024-05-31 15:28 @milkfans : Orders are the indicator. After all the calculations, orders are the final word. Some people are crazy about placing orders outside the site. They are really offering discounts. Once orders are placed and the keyword traffic is matched, it depends on how the algorithm pushes them to the customers to make in-site orders. Didn't they say something like cosmo? It's all one thing.
I'm really sorry. • Fuzhou • 2024-06-01 16:39 @milkfans : I feel the same as you. Previously, one of my new products had all advertising flyers and almost no natural flyers. Now, several of my new products have mostly natural flyers and very few advertising flyers.
LqCy • Shenzhen • 2024-06-04 16:12 @真的很道歉: It's good to have natural orders, it's not the accessories category, accessories are extremely difficult, if you don't put hundreds of new products outside the site, the site will collapse due to advertising, and it may not be able to move outside the site.
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