10 Tips for Optimizing Amazon Listing Text

To make your product stand out, you need to clearly show consumers how it is different from your competitors. In addition to pictures, text can also achieve this distinction.

Insert adjectives in the text (such as the title) that show what makes your product special , such as "reliable", "safe", "natural", etc.

Fill in the bullet points with features that your competitors don’t have , such as “Camping & Home Use.” Or insert text in the image to explain the differences of your product, such as “Light dimmer with 5 settings.”

Through customer reviews and the product experiences of friends or family members around you, you can understand what kind of emotional feedback the product brings to customers , then choose an emotion and display relevant words about this emotion in the text to arouse users' emotions.

This technique is often seen on Amazon: using capital letters in descriptions . The advantages of this technique are:

Expanded space

Easy to read

Highlight the key points

In addition, determining the product's outstanding advantages should be based on market research and customer feedback.

Keyword research tools such as Merchant Words play an important role in optimizing product copywriting. Although Google's Keyword Planner and UberSuggest also research keywords, they mainly research keywords searched on Google.

Therefore, it is recommended to use a keyword tool designed specifically for Amazon . Merchant Words can provide long-tail keywords based on what consumers search for on Amazon.

Once you’ve found your target keyword, make sure it appears in your title . For secondary keywords and variations of your target keyword, you can put them in bullet points . Put any keywords in your listing in the meta content.

This technique is very clever. For example, the following product appears in the fourth position of the search results for "father's day gift for golfer":

Right-click on this product page and select Check, you will find that they also use this keyword as a background keyword.

You can add text to product images to make it easier for consumers to understand the product. But be careful not to damage your brand image when using this technique.

Here’s a perfect example of this technique, using text within an image to show the difference between “warm white” and “daylight white” (with a short description below each phrase) and how the different bulbs would look. This is a perfect example of how different products would look for the more design-conscious home decor consumer:

Explaining what problems your product can solve can motivate consumers to place an order. For example, when buying a lampshade, consumers may want to know its actual application appearance and the thickness of the fabric.

To find out what consumers are concerned about, you can use the following methods:

Check out your competitors’ and your own Q&A sections

Review the issues arising from the order

Fill in the solutions to consumers’ frequently asked questions in your bullet points or product images.

In order for consumers to buy, your text content must be simple and easy to read , with uncomplicated phrases. Consumers can get most of the content with a quick glance, and the text description cannot cause confusion or reading difficulties for consumers .

When editing a text, you can wait until the next day to review it again and you may find something new.

Comments play a big role in text optimization. Through comments, you can know why consumers like or hate your products or your competitors' products.

Then fill in the advantages of the product's popularity in the text description and improve the disadvantages .