The most difficult Black Friday in history: flash sales, A+ failures! Large-scale review deletion and account bans reappear!

During the Black Friday peak season, the most important thing for every Amazon seller is to have a huge sales volume. However, my brother-in-law always creates a lot of troubles to prevent sellers from having a huge sales volume.

As a magic tool for attracting traffic to the Amazon platform, Black Friday flash sales always have unexpected problems.

Recently, a seller posted that the Black Friday flash sale backend showed that it was already running, but the frontend still showed the original price, and no label was displayed.

This is not the only one with problems:

Normally, products should show the discounted price, the regular price crossed out, and a savings summary in search results and product detail pages . Why is this happening now?

It is reported that the problem may be due to different display times on different sites, or the discounted price cannot be seen after changing computers and accounts. In addition, the problem may also be due to the flash sale price, because after a seller changed the flash sale price in the backend, the discounted price was displayed in the frontend, and about half an hour later, the Black Friday label appeared.

However, Pepe would like to remind all sellers that modifying the flash sale price may also result in the cancellation of the flash sale. Please proceed with caution and it is best to try a product with average sales first.

For many sellers with brand registration, they thought that with the advent of Black Friday, they wanted to use A+ pages to bring better product displays, but they did not expect that A+ would also have problems.

Yesterday, several sellers found that they were told that they could not apply ASIN when modifying A+ pages :

The official reason given is: You cannot add content to this ASIN because our system cannot recognize this ASIN as part of your brand.

Therefore, some sellers immediately opened a case and asked various customer service staff including Chinese, English, general customer service, and brand registration. The customer service’s answer was: refresh the product page .

The seller tried to refresh the phone, but it didn't work after four attempts. So he asked customer service again, and this time customer service asked him to separate the phones and refresh them one by one. As a result, the seller separated several of them and refreshed them three times, but it still didn't work.

Why is A+ going crazy again at such a critical time just before Black Friday? It may be related to the recent large-scale testing of the new feature of Amazon A+ Experiments (yes, that’s what it’s called, Experiments ) in the A+ module .

It is reported that this new feature is used to compare the impact of two different A+ pages on conversions. It can test the effects of two A+ pages while keeping other variables basically unchanged.

Regardless of the reason, the key is what to do when this happens. After all, A+ content can increase sellers' sales by 3-10% . Regarding this problem, Pepe summarized the solutions provided by sellers:

Every time an important holiday like “Black Friday” comes, my brother-in-law likes to delete comments, and this year is no exception.

In the past two days, a large number of sellers have reported that Amazon has been frantically removing reviews. One seller’s 40-plus reviews have dropped by half, and some sellers’ new product reviews have been completely wiped out .

The worst one is this one. More than 17,000 reviews were reduced to more than 5,000 , a direct drop of more than 10,000. And if you don’t list it, you won’t see any.

What is different from the past is that this time my brother-in-law only posted good reviews and did not delete any bad reviews . Reviews have always been the foundation of sellers. At a time when it is becoming increasingly difficult to obtain reviews, large-scale deletion of reviews is tantamount to cutting off the sellers' livelihood.

If the above three situations still have room for recovery, then the following situation is really a headache for sellers.

Recently, a seller posted that his account was inexplicably blocked by Amazon .

According to the seller’s complaint:

Finally, the seller recalled that from April to now, except for changing the brands of a few listings recently, which were not successful and the listings were deleted at that time, he had not done anything else.

Regarding this kind of account blocking, many sellers believe that it is because of the brand modification.

As to whether this is the reason, Pepe suggested that the seller find a professional service provider to check the specific reason and then make a targeted complaint.

A+, flash sales, large-scale review deletion, account blocking, this Black Friday seems to be the most difficult time of the year. Many sellers said that the order volume in the period before Black Friday this year was very bleak .

Many sellers simply gave up and just took a casual approach to placing orders .

This order quantity is indeed quite Buddhist.

However, there are still quite a few "wealthy families".

So sellers, don’t be anxious. After all, the real Black Friday has not officially started yet. Perhaps consumers are waiting to place orders on Black Friday. Who knows, it may be the case that “if you don’t open for half a year, you can eat well for half a year after you open .”