Quickly promote the 46th article outside the site
I found that many sellers who do off-site business just follow their hearts, hoping to get hundreds of orders a day, only thinking about short-term results, and no long-term thinking. The most basic thing is to make a table to record off-site, calculate costs, and make plans. If you don’t make a table, you don’t know how much you have lost off-site, or what effects you have achieved, such as order volume, conversion rate, and ranking changes. Share the off-site forms I used to operate: This is the form you need to fill out when looking for an agent to do off-site work:
This is the form for contacting the group owner to post a message:
If you have external resources, you can use this form to improve them. This table may be a bit confusing for those who have never worked on the site, but for those who have worked on it, they will understand it at a glance. As I mentioned in my last article, I didn’t run any ads outside the website for the first month. Three points must be ensured: (1 and 3 are covered in the previous article and will not be repeated here) 1. Ensure a certain amount of orders 2. Try not to lose too much 3. The off-site conversion rate is controlled above 7% How to control costs and avoid losing too much? Let me explain the concept of cost first: What does Amazon’s cost include: Cost of getting goods + logistics cost (sea or air) + FBA delivery fee (storage fee is also included) + product commission + return fee Don't calculate other costs first because what we calculate is gross profit, not net profit. First calculate the product pricing. Once you have calculated the product pricing, you can better control the budget before doing off-site work. For example: a product Factory cost: 10 yuan Logistics cost: 5 yuan (sea shipping cost) FBA logistics: 3.5 USD Commission: 0.15X The formula is as follows (excluding the cost of returns) The exchange rate is calculated based on 7: (10+5)÷7+3.5+0.15X=X X=6.64 USD This means the selling price is 6.64*2=13.3 USD Then you can do it at half the price off-site, and it’s basically not a loss Off-site QA: 1. What are the tips for finding the group owner to post? Generally, the administrators of large groups don't pay much attention to people? Many administrators have to post hundreds or even thousands of posts a day. Besides, administrators only earn a little commission and affiliate fees, so it is normal for the other party to ignore you. How to increase the chances of administrator replies? Format uniformity: The administrator has no time to help you organize. If the post format is varied, please leave. Make sure the code is effective: It is best to send the discount code to you when it is already effective (test it yourself), the administrator has no time to help you check Politeness: Don't just leave the post and walk away. The administrators won't respond to such mass messages. When asking for help, at least say a few polite words. Perseverance: Often the messages you send will stay in the administrator’s interception mailbox for a long time, so sending more often can increase the delivery rate. 2. Are the links outside the site authoritative? No matter what link you give to the intermediary or the administrator, the administrator only needs to extract your ASIN and put it into the alliance system, and then an authoritative link with the group owner's cookie will be generated, which is referred to as the alliance link. That’s all for today. If you have any questions outside the site, please feel free to ask! |