Amazon deeply embraces AI? Or it will completely eliminate fraud!

Since the beginning of this year, the most popular concept in the world is ChatGPT! The emergence of ChatGPT represents an epoch-making leap in AI technology, and for the first time, AI has been deeply integrated into many practical scenarios in life.

As a giant in the technology industry, Amazon will not lag behind in this field. In addition to adding AI technology to its search engine to improve search matching and intelligence, Amazon will also deeply introduce AI technology in another field. This move may completely eliminate the fraudulent packages that are rampant on the Amazon platform!

We know that there are many gray operations that are outside of Amazon's rules in Amazon operations. We call them "black technology" . One of the most popular ones is to use the high weight of FBA to increase sales and rankings by using empty packages or equal-weight substitutes. The specific operation method is as follows:

1. Create a new product link first and convert it from FBM to FBA;

2. Send hundreds of small empty packages or packages of equal weight to the FBA warehouse through fast channels;

3. Arrange a batch of real packages to be sent out from slow channels at the same time;

4. Use off-site evaluation channels to clear the first batch of packages in a short time to obtain weighted rankings and initial reviews;

5. Real packages are in place, participate in real promotional activities such as flash sales, celebrities, Vine, etc., to stabilize rankings and obtain follow-up comments

The key to the success of this "black technology" lies in taking advantage of loopholes in FBA's shipment management. We know that since the weights of FBA and FBM are calculated separately, the earliest operation of using FBM to send empty packages to brush orders, obtain high link weights at no cost, and then transfer to FBA is no longer effective. If sellers want to obtain real link weights, they can only use the expensive real goods in the FBA warehouse to perform a series of operations.

But gradually, some sellers realized that when FBA receives goods into the warehouse, it only recognizes the "label" instead of the goods, which leaves a lot of room for these sellers to operate. Sellers also use empty packages or equal-weight packages to obtain high-weight FBA links at a very low cost.

This operation seems to work well, but in fact, it has high requirements for operation. One of the problems is that if the initial packages are not cleared in time, when the real packages enter the warehouse, there will be a mixture of real and fake. It is possible that buyers will receive empty packages or equal-weight substitutes, and complaints and bad reviews are inevitable. Once Amazon pays attention, even delisting and banning accounts are not a big deal. In the past two years, the Amazon platform has received many complaints like this.

As the saying goes, "Fortune comes with risk." Although Amazon strictly prohibits such behavior, many sellers still choose to take risks due to the temptation of high returns, which is a headache for Amazon. However, with the popularity of AI, Amazon seems to have found a way to completely solve this problem.

Just last week, Amazon announced that it will pilot an artificial intelligence picking system in more than a dozen of the largest warehouses in the United States (including ONT6, ONT8, PHX3, SMF3, etc.), using AI instead of manual labor to determine whether there is fraud, damage, and other problems with the goods.

AI checks items during the picking and packing process. Goods are picked for individual orders and placed in boxes that move through imaging stations, where they are checked to confirm that the correct product has been selected. The judgment criteria are based on the linked pictures corresponding to the products and the actual undamaged items as references. According to Amazon, this system can prevent a series of troubles for buyers caused by sellers' incorrect labeling and damage to items in the package during transportation.

But in fact, foreign media have already guessed Amazon's intentions very clearly. The title of the following news clearly shows Amazon's true thoughts.

Once Amazon implements this warehouse system on a large scale, it is foreseeable that the above-mentioned "gray/black technology" such as empty packages, equal-weight packages, and even small positive review cards will be nowhere to hide. Sellers can no longer use their brains in packages for the sake of high FBA link authority as before.