Traffic-generating tool! Can you quickly increase traffic without using any black technology?

The answer is: make product videos! Uploading product videos has become a magic tool for many sellers to attract traffic and stimulate sales.

In order to create high-quality listings on the Amazon platform, in addition to product titles, five-point descriptions, detailed pictures, and A+, videos have also become an area that more and more sellers are exploring. Videos show products more intuitively and bring much higher conversion effects than pictures. Now video marketing has become a very popular marketing method on Amazon, and more sellers choose to use videos to optimize product descriptions. So, in what scenarios can videos be used?

This type of video content mainly shows the product's selling points, advantages and brand stories. The product's selling points are an important factor that directly determines whether customers will buy it, and an attractive and vivid brand story will make the brand stand out. If sellers find that their products are no different from those of other peers, it is necessary to create a brand video.

These videos can show the seller's products from multiple angles and highlight important information about the products in short videos. They complement the product details page and can also answer questions for buyers.

Sellers who have the conditions will produce professional commercial advertising videos and excellent promotional videos, which can not only show the use of products in daily life, but also let buyers feel the brand style and professionalism. The main picture video also affects the click-through rate and conversion rate of the product.

There is a Related Video Shorts above the comments with extremely high conversion rates on Amazon product pages, which are short videos related to this product. Related videos usually include unboxing videos, detailed product details, usage scenario demonstrations, etc. Buyers can upload short videos to Related Videos by shooting them. Real video displays help to fully demonstrate the differences between products and related products, improve page conversion rates, and thus reduce negative review rates and return rates. It is very cost-effective.

Text-based reviews can no longer satisfy buyers’ strong desire to share. The use of video reviews by buyers has gradually increased product sales and conversion rates. Buyers have a sense of trust with each other, and the display of video reviews can not only improve buyers’ consumption experience but also increase sellers’ sales and conversion rates.

Compared with products without any video introduction, products with a large number of introduction videos are often easier for buyers to believe in the quality of the products and are more likely to be favored by buyers . Of course, the more video introductions and buyer review videos you have, the easier it will be to get push notifications from Amazon.

Whether on or off the site, diversified marketing forms are always sources of traffic for products and stores, but among the diversified video marketing, video advertising can be ranked first in terms of its attractiveness to customers.

On the Amazon platform, the number of user searches reaches one million every day, and 20% of customers make a purchase after watching a product video, which means that advertising videos are far more attractive to users than other forms of promotion.

It’s no exaggeration to say that the quality of video ads is directly proportional to the conversion rate of Amazon sellers’ products.

Video ads themselves have strong product relevance, because product videos on Amazon are published based on keywords. For high-intent users under keyword classification, video ads can maximize their appeal to customers, thereby bringing higher product conversion rates and indirectly improving the ranking of the entire list. Video ads can also help new products gain more natural traffic and better help products transition smoothly.

For the entire Amazon page setting, video ads are displayed in a core position, which also shows that Amazon attaches great importance to video ads. At present, there are still a few sellers on Amazon who can do a good job in the quality of video ads. Therefore, shooting high-quality video ads can be naturally integrated into daily promotion activities and applied to different promotion methods. It can be said to be a method of killing two birds with one stone.

Currently, the short video market has a huge demand, and the number of short videos that businesses need to produce is very large. I suggest that everyone find a suitable channel to produce high-quality videos and operate their own traffic.

Chuhaipai is an overseas video integration platform that provides all-round support for customers' product launches and brand promotions through creative videos. It has more than 20 contracted overseas filming teams in 15 countries, providing localization and diversification for brands.