The exchange rate has dropped, shipping costs have risen, and the Prime Day date has been set?

The exchange rate has dropped, shipping costs have risen, and the Prime Day date has been set?
It is reported that Amazon's seller list has now expanded to 188 countries, and sellers from all over the world are competing to join the market every day. As the poem says: leeks can't be cut completely, they will grow again with the spring breeze. In just a few words, countless tenacious and resilient people who are "waiting to be cut" are vividly portrayed on paper, and the image of cross-border people who are "waiting to be cut" is vividly portrayed.

 
Of course, the above words are purely sarcastic, but the recent cross-border circle seems to be in a period of volatility, and sellers in it are really like leeks, helpless.
 

The exchange rate is falling step by step, and the freight rate is rising


It is learned that the US dollar index has continued to weaken recently, and the exchange rate has been falling step by step. As of May 28, the onshore and offshore RMB exchange rates against the US dollar were 6.3788 and 6.3747 respectively, breaking through the 6.37 mark.
 
  ▲ The picture comes from Jintou.com

The appreciation of the RMB also means a disguised increase in the prices of my country's export commodities, which is like bad news from the sky for foreign trade companies, and the sellers' already small profit margins are further squeezed.
 
Many sellers are worried about the future development trend. The US dollar exchange rate will continue to fall to a large extent in the near future. In the current situation where low-price involution is prevalent, sellers have to face the dilemma of how to increase prices to expand profits while ensuring that sales do not fall excessively.
 
▲ The picture comes from the seller communication group

However, misfortunes never come singly. Inversely proportional to the decline in the US dollar exchange rate is the exponential growth of freight rates. The shipping market has remained hot recently, with cargo volume continuing to grow. Container shipping rates from China to the United States have continued to rise, and it is expected that freight rates will usher in a new round of sharp increases next month.
 
According to data from China Shipping Network, as of May 21, the China Containerized Freight Index (CCFI) composite index hit a new high, closing at 2216.63 points, up 3.9% from the previous record on May 14.
 

Good news: Prime Day may be held on June 21 and 22


However, things will eventually rebound after a certain point in time, and now, this turning point has finally come. According to Bloomberg, people familiar with the matter said that Amazon will hold Prime Day from June 21 to 22.
 
  Earlier, an Amazon spokesperson said at a press conference that Prime Day would be held in the second quarter of this year, but the exact date was not announced. According to people familiar with the matter, Amazon has informed employees of the Prime Day date and asked them to keep it confidential before the official announcement.
 
Although Amazon has not yet confirmed whether this news is true, it is a foregone conclusion that it will be held in June. Sellers must prepare sufficient supply in advance, make good product selection and optimization, and be fully prepared for Prime Day.
 


Amazon launches tool to list customized products in bulk


Amazon US has announced the launch of a new tool called "Bulk Listing of Custom Products", which can be used for free by registering as an Amazon Custom Seller. Sellers can list products in bulk through self-generated Excel templates, and can also apply customized settings to many ASINs.

 

This product tool has the following advantages:

  • It can reduce the time of product listing and catalog management;
  • Create or edit SKUs/ASINs across all custom types (text, images, and options) and product pages;
  • Custom data can be exported and applied to products with similar fonts, colors, and components;
  • Edit and update your existing listings and add new custom product listings.


The arrival of Prime Day will greatly increase both traffic and sales, and both product selection and product launch require a lot of thought. The launch of this new feature greatly improves the efficiency of sellers uploading products, helping sellers to prepare for Prime Day more efficiently.
 


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