On May 28, the cross-border e-commerce SaaS service provider Lingxing ERP announced the completion of RMB 200 million in Series B financing. This round of financing was led by Tiger Fund, followed by Source Code Capital and Zhongding Capital, and additional investment from old shareholders Hillhouse Capital, Shunwei Capital, and Blue Lake Capital. In the past six months, Lingxing ERP has raised nearly RMB 300 million in total and has become one of the most valuable technology companies in the cross-border e-commerce SaaS field. Founded in 2017, Lingxing ERP is a one-stop management system for cross-border e-commerce, mainly based on Amazon ERP, covering procurement, warehousing, logistics, advertising, customer service, finance and other modules, and is committed to making cross-border business easier for global sellers. After four years of product iteration, Lingxing ERP has quickly accumulated industry reputation with its advantages of better functions, more accurate data, and more secure information, and its customer growth and renewal rate lead the industry. At present, the company serves tens of thousands of refined operation sellers, covering customer groups of different enterprise sizes from small and medium-sized to large. Among them, many large enterprises and listed companies have maintained long-term and in-depth cooperation with Lingxing ERP. With its ultimate product strength, Lingxing integrates advanced solutions into its products, provides decision-making support, and helps sellers achieve refined operations. As a leader in cross-border e-commerce ERP products, Lingxing ERP integrates eight operational modules, including operational analysis, profit accounting, advertising management, FBA management, intelligent replenishment, supply chain collaboration, customer service management, and efficient operational tools, to create a professional one-stop cross-border e-commerce operation management system, helping cross-border e-commerce companies to build a closed-loop management chain. Thanks to its leading technical architecture, Lingxing ERP leads the industry in data collection, processing, protection and other capabilities. Compared with domestic e-commerce, cross-border e-commerce SaaS service providers need to face a more complex environment formed by the connection between the global network and multiple e-commerce platforms. The real-time, accuracy and security of data are the key to cross-border SaaS products. Lingxing ERP's self-developed billion-level task scheduling engine framework has successfully broken through the barrier of data delay and achieved a response in seconds; it reasonably allocates and accurately calculates various expenses, which can meet the profit accounting accuracy requirements of listed companies at the report level and ensure the efficiency and accuracy of corporate decision-making. At the same time, the company's strict data security control and technical system always ensure the security of customer data and escort the brand to go overseas. Lingxing ERP is committed to providing the ultimate user experience and focusing on product usability. The product is upgraded once every two weeks on average, and is continuously updated and optimized. Unlike traditional ERP software that is difficult to learn and use, Lingxing has greatly reduced the learning cost of enterprises in ERP systems. At the same time, Lingxing ERP has created a service system centered on customer success, striving to provide every user with more professional and high-quality products and services, which has also earned Lingxing high praise and traffic advantages in word-of-mouth customer acquisition. Fu Bo, CEO of Lingxing, said: "At present, the cross-border e-commerce industry has ushered in a historic opportunity. As the rigid infrastructure of the industry, SaaS ERP has also ushered in a historic growth opportunity. We firmly believe in the general direction of Chinese brands going global and Chinese SaaS software going global. With the mission of helping Chinese brands go global, we provide the cross-border e-commerce industry with truly easy-to-use SaaS products. Products, technology and services are the core competitiveness of SaaS ERP. Good products and services are the basis of efficiency. In the stage of rapid growth of the industry, Lingxing continues to focus on products and improve services, and firmly believes that rhythmic development is long-term sustainable. Talent is the long-term core competitiveness of SaaS companies, and team building is Lingxing's talent concept. We hope to attract and achieve more outstanding talents with dreams, abilities and consistent concepts in the process of rapid development. " Wang Pengfei, global partner of Tiger Fund, the lead investor in this round of investment, said: "As a leader in China's cross-border e-commerce SaaS track, Lingxing has been deeply involved in the industry for many years. On the basis of accumulating profound industry experience and production and research capabilities, it still has huge development potential. We are very optimistic about Lingxing and look forward to witnessing Lingxing's transition from 'growth' to 'explosion' with our own eyes. " Yuan Di of Source Code Capital said: "Cross-border e-commerce has grown rapidly in recent years, and software infrastructure with SaaS ERP as the entry point is an important link in the industry chain. We have conducted in-depth research on the cross-border e-commerce service ecosystem and highly recognize Lingxing's pursuit of ultimate product development, customer service system and talent strategy. We look forward to Lingxing's continuous iteration of products and upgrading of services to achieve greater value creation in the process of digitalization and informatization of China's supply chain going overseas. " Gu Weiying, Managing Director of Eastern Bell Capital, said: "The trend of exporting China's leading supply chain, operational and product capabilities to the world is unstoppable. The core system that carries the flow of business is crucial. We are impressed by the deep insight of the Leading Star team into customer needs and its ultimate product capabilities. We firmly believe that Leading Star can become a hub node that enables global business circulation. " In the future, the high-level team will further enhance the technical and product strength of Lingxing. Lingxing ERP has attracted many high-end talents who have worked in first-tier Internet companies such as Alibaba, Tencent, Baidu, Meituan, and Kingdee, which will help consolidate Lingxing's product research and development strength and become an advantage that supports Lingxing's continued leadership. |
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