For sellers, Amazon Prime Day is not just a promotion, but an annual event, a golden opportunity to significantly boost sales, enhance brand influence, and deepen relationships with consumers. At this moment every year, sellers are eagerly looking forward to the arrival of this feast of explosive sales.

However, recently, after experiencing the Amazon pre-holiday number sweep, all kinds of monsters have appeared again, trying to grab this wave of bonuses before the big sale.

Amazon continues to receive copyright infringement complaints

▪ Brand infringement

The seller's listing included the brand words of a competitor. This time it was not Amazon that detected the infringement, but the competitor's seller complained directly. Even if he deleted the brand words himself, it would not work. The only solution was to contact the other party to cancel it.

▪ Patent infringement

Those good products that seem to have few sellers but have the risk of patent infringement are often climbing after you put them on the shelves. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888. Or before the big promotion, competitors will start to operate, and complain about you from time to time, resulting in your inability to sell and inventory backlog.

▪ Trademark infringement

There have been too many examples of commonly used words being registered as trademarks in recent years. For specific commonly used words, please refer to (This common word was maliciously registered as a trademark? A large number of sellers have been caught!). However, these complaints will also frequently erupt before big sales, so sellers must manage their listings carefully recently, and be especially vigilant against malicious follow-selling and various infringements to avoid losses.

1. Lower your competitors’ prices

Follow-selling happens every year, but it has become more common recently. Some sellers reported that their products were followed by others at a 50% discount yesterday, and the price of their ASIN was directly lowered. Sellers who need to join the seller communication group, please contact customer service V: FLA66668888. The flash sale will be reported as an error soon, and the price needs to be adjusted. Before the big sale every year, follow-selling becomes rampant, trying to lower the other party's big sale price.

2. Not understanding operations, making money by following others and running away

Nowadays, there are many teams that have no idea about operations, but they have multiple accounts and many people to operate and follow the sales. Once an order is placed, the money goes into their pockets.

Now it is easy to receive a warning letter if you try to follow others, Amazon will accuse you of abuse, and you will have to write a POA, or even your store will be closed. The best way to avoid following others is to do the Transparency Plan or BG Label.

Promotion strategies and precautions

During Prime Day, customers are usually actively looking for deals and discounts. Therefore, it is crucial to develop an attractive promotion strategy. Consider offering discounts, buy one get one free, coupons, and other promotions to attract more buyers.

🔺Prepare sufficient inventory

Anticipate high sales during Prime Day and ensure you have enough inventory to meet potential demand. Restock inventory in a timely manner to avoid losing sales opportunities due to stock-outs.

🔺Optimize product pages

Make sure your product page information is complete, accurate, and has attractive pictures and descriptions. By optimizing your product page, you can increase conversion rates and attract more customers to purchase.

🔺Advance publicity

Before Prime Day, promote your promotion in advance through social media, emails, and other channels to attract customers to buy your products during the event. Advance promotion can increase exposure and sales opportunities.

🔺Track sales data

Use the data analysis tools provided by Amazon Seller Center to track your sales performance in a timely manner. Understand which products sell best and which promotion strategies are most effective, so that you can adjust and optimize your sales strategy in a timely manner.

🔺Provide excellent customer service

During Prime Day, maintain good customer service and respond to customer questions and complaints in a timely manner to ensure customer satisfaction. Excellent customer service can improve customer loyalty and increase the chances of repeat purchases.

🔺Follow your competitors

Pay close attention to your competitors' activities and promotional strategies, understand market dynamics and adjust your strategies in time to maintain your competitive advantage.

In general, sellers must maintain a good attitude before the big promotion and actively respond to challenges that may come at any time. Sellers must believe that after experiencing the wind and rain, they will see the rainbow.