If the order volume of a competitor has been stable, but suddenly increases significantly one day, and the ranking also rises rapidly, without any significant action on the site, this situation is most likely due to the help of off-site promotion.

The role of off-site promotion in promoting the site is well known.

Today, Zhaodanmao will lead you to reversely explore the off-site promotion channels used by competitors, and use these resources to develop promotion plans.

“Using tools is the most convenient way”

Common off-site promotion methods include posting in FB groups, posting on discount websites, and cooperating with KOL celebrities for promotion.

Keywords + instructions

This method mainly uses keyword + command screening to find the desired brand promotion information. Google search, open the Google browser and enter the search content. You can refer to the following methods:

brand

Brand + core word

Brand+deals/deal

Brand+review/reviews

Brand+code/coupon

asin+code/coupon

Category+deals

Category+review/reviews

1. Keyword (brand) + deals | coupons | promo code or keyword (brand) + deals OR coupons OR promo code

Note: The "｜" symbol and "or" in the command have the same meaning and can be used interchangeably. You can list the core words at once for screening, or set the local minority language or directly search for a specific country, the results will be more accurate. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888

2. Keywords (brand) + site command + website

Note: The site directive is equivalent to pointing to a specific website.

For example, keyword (brand) + site:Youtube.com is equivalent to searching directly on Youtube.

3. Social Media Search

This requires using the brand name/asin/code and trying each social media platform one by one, which is very time-consuming. Common off-site promotion social media include Facebook, Instagram, x, Reddit, etc.

Facebook: Brand/ASIN/Category+code/coupon/deals/review

Youtube: brand/asin/category+code/coupon/deals/review

Reddit: Brand/ASIN/Category+code/coupon/deals/review

Instagram: brand/asin/category+code/coupon/deals/review

Twitter: brand/asin/category+code/coupon/deals/review

Pinterest: Brand/ASIN/Category+code/deals/review

4. You can also search directly on Google for the social media deal section:

Competing brands/keywords deals site:facebook.com.

Competitor brand keyword deals site: youtube.com, etc. You can learn from the rest.

This type of method mainly relies on third-party query tools to help us dig out information. There are both paid and free tools, and you can choose according to your needs.

Google search to find out which major media outlets have reported on competitors

Search the brand name on Google, then click on news to see if any major media outlets have reported on the competitor recently. Especially for some products with good rankings, some media outlets will take the initiative to report on them from time to time . Sellers who need to join the seller exchange group, please contact customer service V: FLA66668888

If you want to keep up to date with and monitor competitors’ promotional activities or partners, you can set up a Google Alert so that you can receive notifications in your mailbox when new content from competitors appears.

Tool name: Google Alerts

URL: https://www.google.com/alerts

Paid Tools

1. SemRush, Ahrefs, seoptimer, majestic

moz (10 link queries per month, 50 rows per query)

buzzsumo (30-day free trial)

Linkody (30-day free trial)

Free Tools

1. Off-site traffic intelligence: https://www.trafficwiser.com/

You only need the ASIN of a competitor, such as ASIN: B07WY3VM1M, to find the off-site data of the product on FB, including: product name, delivery method, number of ratings when posting, posting date, discount amount, original price, discounted price, Amazon ranking changes, etc.

2. brand24: https://app.brand24.com/

This tool is highly recommended. It can display all channels for brand and link promotion, and the traffic changes are also clear.

After the seller enters the brand name "anker", he can see the main channel sources, among which the more common ones are news, Tiktok, Twitter, etc. We can click on these to see which media have improved Anker's brand power.

You can track the number of times the keyword is mentioned on a certain day, the number of people reached, and on which social media platforms it is mentioned. You can also specify the media and output reports. You can also find out which influencers mentioned these keywords, so we can also see if these influencers are also our target influencers.

The above methods are not only applicable to checking Amazon’s competitors, but are also applicable to independent sites and any third-party platforms.

If your competitors don’t have discount websites, KOL channels, or any on-site activities, you can search for link keywords, brand names, and codes on Facebook to see if they have Facebook group promotions. This is because Google search cannot find FB private discount groups.

If the seller himself does not use FB much, he can also look for Zhaodanmao cross-border search. Often the service provider can search out more private FB channels.