Analysis of Amazon's sales display function! The three points that sellers care about most

As mentioned earlier, Amazon is testing a new feature on a small scale on the front-end, which displays the sales of products on the front-end search page. For details, click here. I will not repeat it here. Let me tell you some of our findings since the feature update.

①The first is the issue of monthly sales and weekly sales. Some sellers show weekly sales while others show monthly sales. Many people want to know why.

After testing, I can only tell you that the weekly and monthly sales are very random. If you use the same device to view the same product, the results may be different if you use a different browser. Even if you use the same browser in Incognito mode, the monthly sales may become weekly sales. If you need to refer to both parameters at the same time, I suggest you try changing the device and browser.

② The second most important point is whether the data is accurate or not . Only by finding the sellers of the products can we compare the sales volume between the front desk and the back office. I have collected the data of our students and I can tell you for sure that the sales volume is basically accurate. The monthly sales volume is consistent with the back office, but the accuracy of the weekly sales volume fluctuates greatly, and the data may still have a certain delay.

③ Is the sales volume displayed for the entire link or a certain variant? This problem was also solved after a large amount of data was collected. The data displayed on the front-end search page is actually the sales volume of the variant currently displayed on the search page , not the entire link. In other words, the currently displayed variant is not necessarily the one with the best sales volume of the entire listing. If you are researching a product, you still need to consider many aspects.

Public sales data is not only a reference for buyers when shopping, but also a part of Amazon's response to antitrust investigations.

Amazon was previously investigated by the EU and US antitrust agencies, who determined that Amazon abused the sales data of third-party sellers and competed with the sellers. The EU issued a sky-high fine for this, forcing Amazon to pay 10% of its annual sales, which is more than 30 billion US dollars!

I thought Amazon would give in and isolate the commercial and retail departments in terms of data, so that the commercial department that needs to develop its own products cannot access the sales data of third-party sellers in the retail department. However, now Amazon has chosen to directly disclose sales data, no longer hiding these contents. Everyone can see them and use them to select products. In this way, even if the self-operated business continues to use these data, it will not be judged as a monopoly. This is indeed a good move by Amazon. It seems that the official will not give up the self-operated business easily, and still intends to immerse itself in the market and compete with sellers.

However, in addition to sales data, Amazon has made other commitments regarding antitrust. For example, if the first column of the search results shows a self-operated product, the second column will definitely show products from third-party sellers. Amazon supports competitors of self-operated products in the same category to prevent self-operated products from dominating the market.