What is Pixmania? Pixmania Review

Main Products

Pixmania promoted a variety of products, including consumer electronics and baby products, selling products such as digital cameras, expanding to tens of thousands of products such as televisions, game consoles, computers, tablets, and small household appliances, and even operating brick and mortar retail stores in Europe.

Platform entry conditions

Possess enterprise qualifications/business license;

Have operated cross-border e-commerce platforms (such as Amazon, eBay, etc.);

Ability to independently process KYC information submission;

Operators who know French;

Possess a brand certificate or authorized brand certificate or trademark.

Historical Development

Dixons Group acquired 75% of Pixmania in 2006 for 266 million euros

In 2007, Pixmania launched PIXplace, which allows third-party manufacturers to sell products on the Pixmania website.

In 2010, its sales reached 900 million euros, and it has its own logistics centers and customer service centers throughout Europe.

From 2011 to 2014, Pixmania's turnover dropped sharply, from 850 million euros to 295 million euros; the number of employees dropped from 1,000 in 2000 to 370 now, a reduction of nearly two-thirds.

In September 2013, due to the platform's continued losses, PC World and Currys owner Dixons Retail sold Pixmania to German company Mutares for $69 million.

In October 2015, Pixmania filed for bankruptcy protection, and in early 2016, the court announced that the company would undergo judicial reorganization.

On February 24, 2016, French online shopping mall Vente-du-diable (hereinafter referred to as VDD) became the buyer.

References

• 1. These four e-commerce platforms have great opportunities in tapping into the 62.9 billion French market: Brand Clothing Network [reference date 2017-06-20T16:00:00.000Z]