What is BIGO LIVE? BIGO LIVE Review

BIGO LIVE is the largest live streaming company in Southeast Asia. One month after its launch, BIGO LIVE topped the Thai App Store, and then topped the charts in Vietnam, Indonesia, and Singapore, dominating the charts in Southeast Asian countries for several months. In October 2017, just six months after its launch in India, BIGO LIVE announced that it had 40 million registered users in the country and had topped the App Store charts several times.

Compared with other live streaming software, BIGO LIVE's position in Southeast Asia is obviously unshakable, both in terms of user scale and profit prospects.

BIGO LIVE was founded in 2016 and registered in Singapore. It has announced that it has 150 million registered users and more than 30 million monthly active users. After completing its C round of financing in March 2017, BIGO LIVE announced that it has raised more than US$180 million in total, with total revenue exceeding US$110 million and a valuation of more than US$400 million.

According to statistics from App Annie, an authoritative global software data organization, BIGO LIVE has entered the top ten in the App Store social download list in 80 countries around the world. If we observe carefully, we can see that Southeast Asia is actually just one piece of the BIGO LIVE pie.

Although BIGO LIVE has strong live broadcast technology advantages and capital strength backed by the domestic live broadcast giant Joyy, in overseas markets, social applications have to face giant companies such as Facebook and Google. If Chinese companies want to break through in the overseas social field, they need not only courage and wisdom, but also the right time, place and people.

Among these 80 countries, except for the countries in Southeast Asia, the most popular ones are national application markets in the Middle East: Jordan, Egypt, Kuwait, Yemen, Lebanon, Tunisia, Qatar... It turns out that in these familiar national application markets in the Middle East, BIGO LIVE has already topped the download list shortly after it was launched in the region. Think about it, these first positions were once occupied by European and American social giants.

At the same time, BIGO LIVE's performance in the application markets of South America, Russia and other countries is also quite eye-catching. It currently ranks high in the application list. Because local competitors do not yet have the strength to compete with it, BIGO LIVE still has considerable room for development. According to the latest news, BIGO LIVE is likely to officially enter the North American market this year to compete with Cheetah and Toutiao's Live.me in the North American market. It is believed that the strong operating experience accumulated around the world will be fully prepared for BIGO LIVE's battle in the United States. By then, we can expect a live broadcast product from China to transform into a world-class social giant.