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▶ Video account attention cross-border navigation It is learned that recently, as the prevention and control of the epidemic has become normalized, the sales performance of technology giants has improved. In order to reduce the possibility of talent loss in a high inflation environment, companies including technology giants such as Amazon, Google and Microsoft have chosen to join the ranks of giving employees salary increases.
In February this year, Amazon announced that it would double the maximum base salary of $160,000 for corporate and technical employees to $350,000. Recently, Microsoft CEO Satya Nadella also announced that he would increase employee salaries by increasing stock awards and performance rewards. Up to now, although the technology giants are still facing a series of cost issues brought about by the supply chain crisis, the hidden costs brought about by talent loss may have a greater impact than the labor costs paid for salary increases. Therefore, for the giants, the most important thing at the moment is to retain talent. However, in the cross-border industry, in contrast to the news of salary increases from technology giants, layoffs and salary cuts have been frequently exposed in the industry. Some operators have worked diligently to open up new areas for the company, but when things got on track, they were suddenly reduced in disguise by the company. Some sellers were threatened to leave by the company because of background checks... Recently, a seller revealed that some sellers were fired by the company because they opened their own stores. The seller was fired by the company for opening a store, and the two stores are incompatible? It is learned that recently, some sellers reported that the company boss is preparing to investigate whether employees have opened stores privately. They opened a store by themselves. Although it did not take up the company's working hours, they were still worried that the company boss would fire them for this reason. ▲ The picture comes from Zhiwubuyan The seller said that he joined the company in 2018, and at the beginning, the store had basically no orders. At the peak of 2019-2020, although the seller was only responsible for one Amazon store, his performance accounted for half of the company's total performance. To this day, one-third of the company's performance still belongs to the seller's performance. But even so, the seller still felt very uneasy about the company boss's sudden inspection of the store operations. It was learned that the seller's concerns were not groundless. Some sellers have previously revealed that they have heard of many cases where employees were directly fired by the company because they had their own Amazon stores, even if their performance was good. They even witnessed a company team leader being fired for secretly owning his own store. ▲ The picture comes from Zhiwubuyan Under the forum post, cross-border sellers also launched a discussion on the topic of "Are employee stores and company stores really incompatible?" Some sellers believe that the company does not allow employees to have their own stores for a reason. "In the past, an employee had his own brand and store, and he came to work in our company. He also took our company's better-selling products and put them in his own store, like a corporate spy." Some sellers also mentioned that as long as they do not sell the same products sold by the company on the same platform and site, and do not adjust the company links to facilitate their own stores for personal convenience , there will be no major ethical issues. Some sellers also said that the core of the issue is not whether employees can open their own stores privately, but how much value the employees themselves have and what role they play in the company . If employees can have a certain degree of "irreplaceability" in the company, then they will not be directly fired even if they open multiple stores. ▲ The picture comes from Zhiwubuyan In this regard, it is also believed that the key to this issue is not whether employee shops are really incompatible with company shops, but whether "employees are irreplaceable ." After all, the "correct" answer to this question varies from different standpoints, but for employees who are irreplaceable, the company will certainly cherish them more. As Confucius said: Those who know by nature are the best, those who know by learning are the second best, and those who learn by hardship are the third best. If one does not learn in hardship, he is the worst. No matter what the environment is, improving one's own abilities should be the first priority. Nowadays, as the cross-border e-commerce boom has receded, performance bottlenecks have besieged many operations, and reduced base salaries and unstable commissions seem to have become the norm for many operations. Under such circumstances, it is no surprise that opening a store of your own and developing a sideline business have become the choice of many operations. To break the anxiety of single income, operations start to take the path of sideline business It is learned that in the post-epidemic era, with the recovery of physical stores, by analyzing the market purchasing trends of 1 billion consumers worldwide, the Salesforce Shopping Index pointed out that the global e-commerce index has slowed down by 3% . Among them, Amazon's revenue in the first quarter of 2022 recorded the slowest growth in 20 years , a year-on-year increase of 7%, far lower than the 44% increase in the same period of 2021. At the same time, the cross-border e-commerce industry has officially entered a period of conservative growth transformation. The cross-border recruitment market has been cold, and salary reduction and job reduction have become new trends. The operations positions that were originally "promising" in 2020 have suddenly gone from "the center of attention" to "no money in the market". In this regard, we also understand that many operators will embark on the path of developing side businesses, simply because the performance of the cross-border industry is sluggish nowadays, and developing side businesses can to a certain extent avoid the hidden risks of a single unstable income. In the sellers’ communication group, the voices of “going it alone” are also everywhere. Some sellers even said that since they chose to go it alone, they have a lot more free time. ▲ The picture comes from the seller communication group However, as the saying goes: the planning is far more important than the plan itself. "Opening your own store" is an unknown field for inexperienced sellers. Before making up their minds to go it alone, sellers cannot just have "passion". An Amazon operator once said this when talking about the risks of venturing into new areas: "First, make a plan that is as detailed and controllable as possible, and then try new areas. Whether you make mistakes or take off, try to keep them within your control." We would also like to remind all sellers that the era when one could make money simply by distributing goods on Amazon is long gone. Stores that are more popular with buyers often require more refined operations and in-depth cultivation of brand influence . Sellers who want to enter the market and open a single store need to consider more factors in order to achieve substantial development in the cross-border market. What do you think about this? Welcome to discuss in the comment area~ |
