Test steps

Experiment: Run controlled experiments to test the performance of A+ content.

Analyze: Derive results backed by statistics to make data-driven decisions about A+ content;

Optimize: Grow sales by publishing high-performing A+ content that resonates with your customers ;

The life cycle of a good A+ Content experiment is shown in the following figure:

How to Test

Part 1: Creating B Variations for A+ Content

Create two versions of your content in A+ Content Manager . Apply the same ASINs to both Version A and Version B. You must apply the exact same set of ASINs to both versions of your content in order to run your experiment.

Next, submit your content to Amazon for review, which can take up to 7 business days.

Part 2 : Setting up the experiment

Once Amazon approves the content, you can set up experiments quickly and easily. First, select the content you want to test based on ASIN, then set up and schedule the test through MYE .

Part 3 : Running the Tests

Once the test is running, every customer who visits your detail page will be randomly assigned one of the content variations. Logged-in customers will see the same variation each time they visit a product detail page.

While a test is in progress, you can change the duration of the test or cancel the test. You cannot edit A+ Content while a test is in progress or scheduled to start .

Part 4 : Measuring Results

A few weeks into the test, you can start to see changes in each stat and how they perform. However, preliminary data can be misleading, so it is recommended that you let the test run before drawing any results.

Results Tips

Suggestions on more effective content changes

The confidence interval of the results that the content is likely to produce

Estimated 12 -month sales impact

These performance insights can help sellers choose more effective content for their product detail pages, thereby increasing sales and conversion rates for Amazon products.

References