As one of the most popular promotional tools for Amazon sellers, coupons have always been known for their "low threshold, high traffic, and strong conversion rate."

However, the new rules that Amazon is about to introduce may completely change the way coupons are played - from January 16, 2025, flash sale prices will be forced to capture the discounted coupon price as a reference for the lowest price!

This policy adjustment has caused many sellers to exclaim that it is "too difficult". The setting of coupons is no longer just a promotional tool, but has become a key variable affecting activity submissions.

Coupon discounted price will be included in the calculation of flash sale price

According to internal information from Amazon, after the new regulations are implemented, the discounted price of coupons in the next 30 days will be included in the calculation, which will directly affect the price submission of **flash sales (LD) and 7-day promotions (7DD)**. This means:

The flash sale price cannot be higher than the lowest transaction price in the past 30 days, and the coupon discounted price will directly affect this bottom line.

If the coupon settings are too aggressive, the flash sale price may be "stuck" directly, and the impact on profits cannot be underestimated.

For sellers who currently rely on coupons to increase sales, this is undoubtedly an "earthquake-level" policy change. Especially for products with large coupon discounts, future flash sale prices may be greatly restricted.

Since the coupon discount price will become a hard indicator of the new rules, the operation strategy must be adjusted accordingly:

1. Plan your price layout in advance

When setting up a coupon, you need to consider the price of future events. If there are plans for flash sales in the future, it is recommended that coupon discounts be kept moderate to avoid affecting the lowest price.

2. Reasonably allocate promotion cycles

Coupons are no longer “opened at random”. Each setting needs to take into account the rhythm of subsequent activities to avoid the inability to submit flash sales or shrinking profits due to too low discounts.

3. Pay attention to the feedback from small category pilots

According to feedback from some sellers, the Canadian site has already implemented similar rules, and it is almost certain that other sites will fully implement them in the future. By paying attention to the practical experience of sellers in these small categories now, we can prepare for the new regulations in advance.

Many sellers have complained: " In the future, coupons will not be used for promotion, but for price adjustment. " Some even joked, "If this continues, it feels like Amazon will become a daily 'Double 11' price war."

Prime discounts will be integrated into the price discount tool!

The new discount tool will provide sellers with a more unified management method, but it also adds more rules:

Rating requirements: Store Feedback at least 3.5 stars

If the rating is less than 3.5 stars, not only will new discounts not be created, but existing discounts will also be cancelled.

Fee adjustment: USD 50 per session during the event

It is still free during non-event periods, but during major promotions such as Prime Day and Black Friday, discounts will be subject to a fixed fee.

Operation path adjustment: Added permission settings for all staff

By default, the primary user has administrative permissions, and secondary users need to be manually authorized, with permissions divided into "view only" or "view and edit".

Sellers need to familiarize themselves with the new operating procedures before January 7, 2025 and plan discount activities in advance to ensure a smooth transition.

Conclusion: Strategy is king in the face of change

Whether it is the influence of coupons on the lowest price or the integration of Prime-exclusive discount tools, the operation difficulty of Amazon sellers has been further increased.

But in such an environment, the value of refined operations and advance planning becomes more prominent.

Instead of worrying, it is better to adjust as soon as possible! Competition in 2025 will only get more intense, and being prepared is the best way to cope with the changes. 💪

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