The underlying logic of off-site promotion that you don’t know!

As competition for traffic on the platform becomes increasingly fierce and advertising costs surge, it is imperative for every Amazon seller to explore Amazon's off-site promotion channels.

For sellers who want to do off-site promotion on Amazon, they must first have a clear positioning of themselves: Are you suitable for off-site promotion?

What situations are inappropriate?

If you are a newbie who has just entered Amazon and have not yet done a good job of operating on the Amazon site, such as advertising, discounts, associations, flash sales, etc., it is recommended that you do not get involved in external operations. After all, the traffic of the Amazon platform itself is sufficient, and it is very good to be able to capture the traffic of the platform itself.

What situations are appropriate?

When your Amazon site has achieved a certain ranking and is relatively stable without much room for substantial growth, you can consider deploying outside the site to attract traffic;

Although it is recommended that novice sellers do not rush into off-site promotion, it is also necessary to realize that off-site promotion is not the "patent" of big sellers. You can start planning before your competitors begin to plan off-site promotion. This may allow you to get ahead of your competitors without spending too much time and energy.

There are always a few questions about off-site promotion, which are actually related to the underlying logic.

First, why are celebrity bloggers and group administrators willing to post to sellers?

To earn affiliate commissions that Amazon pays to Amazon Affiliates participants.

This commission is about 3% of sales. For a certain product, 100 orders are sold through the influencer’s affiliate link. Assuming the unit price is $10, the influencer can get a $30 affiliate commission. However, the posting fee we pay to the influencer is generally $3 to $5, which is obviously much less than the affiliate commission. So, the first underlying logic is that influencer bloggers post to earn the affiliate commission paid to them by Amazon, not for the $3 or $5 we give them.

Second, why do popular bloggers and group administrators charge $3 to $5?

In fact, they didn’t charge money before, and they would chase you for products, but now it’s different. There are more and more sellers, but fewer and fewer influencers and administrators. It’s easy to understand why there are fewer and fewer influencers when there are more and more sellers? Because Amazon’s affiliate commission used to be 8%, those influencers who couldn’t make money had to quit.

Third, how much time are influencers willing to spend on your posts?

Generally speaking, it takes 1 minute to copy, paste, and delete some sensitive words, and that’s it.

Finally, how do service providers make money?

Price difference. If you find 10 influencers to post, the lowest price is $2, and some are $5, then the cost will be about $30 to $40. The seller pays the service provider 300 yuan. How much does the service provider earn? Generally no more than 80, which is only a few dozen yuan.

<<: Teach you how to boost sales!

>>: New theme for A+ pages: Holiday theme, prepare for Christmas!

The underlying logic of off-site promotion that you don’t know!

What is EBANX? EBANX Review

What is Primary Color Consulting? Primary Color Consulting Review

The US epidemic has not eased yet! Amazon postpones Primeday

What is Darfon Logistics? Darfon Logistics Review

The two e-commerce giants underwent major changes. Bezos resigned as Amazon CEO and Alibaba lost 180 billion!

As wildfires continue to rage in the western United States, will sellers see a turnaround in sales?

Mexican version of Black Friday: Amazon starts shopping early on November 12

Walmart will monopolize 27.6% of the U.S. grocery e-commerce market! Continue to lead Amazon!

Musk sold 7.9 million shares! In case of losing the lawsuit, he urgently cashed out nearly $7 billion!

What is Huami Technology? Huami Technology Review

Recommend

Seizing consumer preferences! Target changes its marketing style in online business!

What is Logivan? Logivan Review

Confirmed! Amazon will suspend all operations at its French warehouses

Amazon Category Changes and Commission Increases: Sellers’ Dilemma and Responses

Product infringement! 17 Chinese companies sued! 1500+ stores may be frozen!

Shopify releases latest report! Revealing new growth points for DTC brands going global in 2022

From “robbing houses” in Shenzhen Bay to “picking up bottles”, has the myth of Amazon’s sudden wealth been shattered?

FBA delivery may be delayed, Amazon warehouse workers will strike for a week!

Amazon sales have been falling for a long time! Only 1.9 million active sellers left?

DHL invests $57.5 million to build a new distribution center in Texas, USA!

Upgrading the gameplay? Amazon has released three new advertising features in a row!

What is Listingeagle? Listingeagle Review

I hope nothing happens to my competitors and they don't blame me.

The US retail industry faces growth difficulties! This article will show you five major trends in the future

What is Amazon Dragon Boat Project? Amazon Dragon Boat Project Review