The underlying logic of off-site promotion that you don’t know!

As competition for traffic on the platform becomes increasingly fierce and advertising costs surge, it is imperative for every Amazon seller to explore Amazon's off-site promotion channels.

For sellers who want to do off-site promotion on Amazon, they must first have a clear positioning of themselves: Are you suitable for off-site promotion?

What situations are inappropriate?

If you are a newbie who has just entered Amazon and have not yet done a good job of operating on the Amazon site, such as advertising, discounts, associations, flash sales, etc., it is recommended that you do not get involved in external operations. After all, the traffic of the Amazon platform itself is sufficient, and it is very good to be able to capture the traffic of the platform itself.

What situations are appropriate?

When your Amazon site has achieved a certain ranking and is relatively stable without much room for substantial growth, you can consider deploying outside the site to attract traffic;

Although it is recommended that novice sellers do not rush into off-site promotion, it is also necessary to realize that off-site promotion is not the "patent" of big sellers. You can start planning before your competitors begin to plan off-site promotion. This may allow you to get ahead of your competitors without spending too much time and energy.

There are always a few questions about off-site promotion, which are actually related to the underlying logic.

First, why are celebrity bloggers and group administrators willing to post to sellers?

To earn affiliate commissions that Amazon pays to Amazon Affiliates participants.

This commission is about 3% of sales. For a certain product, 100 orders are sold through the influencer’s affiliate link. Assuming the unit price is $10, the influencer can get a $30 affiliate commission. However, the posting fee we pay to the influencer is generally $3 to $5, which is obviously much less than the affiliate commission. So, the first underlying logic is that influencer bloggers post to earn the affiliate commission paid to them by Amazon, not for the $3 or $5 we give them.

Second, why do popular bloggers and group administrators charge $3 to $5?

In fact, they didn’t charge money before, and they would chase you for products, but now it’s different. There are more and more sellers, but fewer and fewer influencers and administrators. It’s easy to understand why there are fewer and fewer influencers when there are more and more sellers? Because Amazon’s affiliate commission used to be 8%, those influencers who couldn’t make money had to quit.

Third, how much time are influencers willing to spend on your posts?

Generally speaking, it takes 1 minute to copy, paste, and delete some sensitive words, and that’s it.

Finally, how do service providers make money?

Price difference. If you find 10 influencers to post, the lowest price is $2, and some are $5, then the cost will be about $30 to $40. The seller pays the service provider 300 yuan. How much does the service provider earn? Generally no more than 80, which is only a few dozen yuan.

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