In 2020, the epidemic swept the world and many industries were hit hard, but it was also because of the epidemic that the cross-border e-commerce industry achieved unprecedented growth.

In this year, the performance of Chinese cross-border e-commerce brands lived up to expectations and went against the tide. First, Amazon's top seller Anker Innovations went public, and then Savitech's GEM IPO was accepted. The listing of many well-known cross-border e-commerce brands has given practitioners great encouragement and confidence, and also accelerated the process of Chinese brands going global.

In addition to the above-mentioned well-known cross-border e-commerce companies, there is another cross-border e-commerce fashion brand whose development speed is also shocking. That is SheIn, an online celebrity e-commerce brand known as the "Chinese version of Zara".

SheIn's revenue in 2020 is nearly US$10 billion

Speaking of SheIn, I believe many sellers are familiar with it. This low-key cross-border e-commerce company has successfully made consumers and capitalists remember its name with its strength.

It is understood that SheIn has focused on the field of fast fashion women's clothing since its establishment in 2008. In 2015, SheIn's GMV reached about 700 million yuan, after which SheIn began to develop rapidly and successfully exceeded 10 billion yuan in 2018.

As a fast fashion brand, SheIn's development speed is amazing. The performance report released by SheIn recently has caused quite a stir in the cross-border e-commerce circle.

It is learned that Sheln disclosed its 2020 company performance in December, with revenue of nearly US$10 billion (approximately RMB 65.3 billion), achieving revenue growth of more than 100% for the eighth consecutive year .

At the same time, according to official information, SHEIN's GMV in 2019 has exceeded 20 billion yuan , and it completed its E round of financing in August this year . It is rumored to be valued at more than 15 billion US dollars and is preparing for listing.

If Sheln is successfully listed, it means that Chinese brands have taken another big step forward in going global. At the same time, the success of the Chinese brand Sheln in overseas markets has also added confidence to the development of Chinese cross-border brands. I hope that in the future, more cross-border e-commerce companies will be able to pursue their dreams in overseas markets and successfully achieve brand expansion overseas.

However, in the cross-border e-commerce circle, not all companies will have smooth sailing. Even the world's business giants have to face the trouble of being fined huge sums of money. Recently, our big brother Amazon seems to have run into trouble again, and such things are no longer new.

Germany is conducting an antitrust investigation into Amazon

I believe sellers have heard that in recent years, the outside world has been skeptical of Amazon. Due to suspected monopoly, Amazon has been caught up in antitrust investigations in many countries. Recently, another country has come to the door. What is going on?

It is reported that the annual antitrust report released by the German Federal Cartel Office (Federal Cartel Office) on the 29th showed that the agency has issued a total of approximately 358 million euros in fines for antitrust cases this year.

Andreas Monte, director of the agency, said that the digital economy is the focus of the agency's work in 2020, and it is currently investigating US digital economy giants Facebook and Amazon. He said that the agency is currently investigating Amazon's alleged practice of restricting sellers' right to set prices freely on its platform, as well as the damage that Amazon may cause to sellers through cooperation with brand manufacturers.

In fact, this is not the first time that Amazon has been accused of monopoly. Previously, Amazon has been investigated and punished by relevant agencies in many countries.

• On November 10, the European Union completed the first phase of its investigation into Amazon's alleged unfair competition, concluding that the company had violated EU antitrust rules and undermined the fair competition environment.

• On December 10, the French National Commission for Information and Freedom (CNIL) issued a penalty decision against Amazon for violating the French Data Protection Act, and Amazon was fined 35 million euros.

• In mid-December, the U.S. Federal Trade Commission was investigating antitrust issues involving Amazon, while California and Washington state had already launched antitrust investigations separately.

It can be seen that some of Amazon's business models have become the target of global antitrust criticism. As more and more countries join the antitrust investigation of Amazon, Amazon has gradually fallen into a passive state. Once the investigation results determine that Amazon is suspected of monopoly, Amazon will face a huge fine. I wonder what my brother-in-law thinks?

The bigger the platform, the greater the responsibility. Amazon still has a long way to go on the road of antitrust investigation. As sellers who are closely related to the platform, they also hope that the platform can become more and more standardized and develop in the long run. I wonder what sellers think about this, welcome to leave a message in the comment area~

Finally, I wish all sellers a happy New Year and see you next year!