The best Valentine's Day strategy to help you get your first pot of gold in the new year! (Data/Keywords/Product Selection)

There is less than a week left until Valentine's Day, the first holiday season after the Chinese New Year! Today, Zhaodanmao will talk to you about what kind of analysis and optimization sellers can do from the data and keyword level for the upcoming Valentine's Day? Then, we will discuss with you what are the most popular gifts for Valentine's Day?

What new categories can sellers develop? Seller friends, come and check out the "Valentine's Day Best Strategy" to help you seize the first consumption peak after the New Year and earn your first pot of gold in the New Year!

Zhaodanmao noticed that the search trend of Valentine's Day related keywords was gradually increasing as early as 3 weeks ago:

First, some of Zhaodanmao's sellers who sell Valentine's Day gifts have already started planning Valentine's Day products in February and have arranged many Valentine's Day-related products for Maomao .

Secondly, Maomao will check the search data of the keyword "Valentine's Day gifts" from time to time; maintain and cultivate sensitivity to Amazon's holiday traffic in order to better plan off-site promotion and other businesses.

Generally speaking, Maomao is accustomed to using the brand analysis tools, Google Trends and JS tools that come with the brand store to look at the search trends of keywords . Of course, other seller friends can also use other third-party service provider tools.

By searching the keyword "valentine's day gifts" on JS, we can find that the search trends of the collocation words with the main keyword "valentine's day gifts" have increased by more than 10,000% in the past 30 days and the past 90 days respectively . This shows that there will be a fixed increase in traffic during this marketing festival every year. Sellers can optimize their products and prepare for product selection and shipment 2-3 weeks in advance.

Although other long-tail words derived from the main keyword: valentines day gifts can be obtained through JS and other third-party service provider software, Maomao will also go to Google Trends for further verification and word expansion.

Open Google Trends URL: https://trends.google.com/trends/

Enter keywords related to valentines, analyze the search index and rising pattern of the keywords, and obtain keyword groups with soaring search volume on the entire network from the [Related Queries] function of Google Trends; then, you can embed keywords for Listing keywords and deliver keyword ads in advance; give priority to occupying the search ranking of keywords, so as to maximize profits when traffic arrives.

After obtaining Valentine's Day-related keywords through the above two methods, combine them with your own product characteristics, such as whether your product is a Valentine's Day gift for boys or a Valentine's Day gift for girls;

If the gift attributes of the products sold in your store are not particularly strong, you can still embed relevant Valentine's Day keywords in advance before Valentine's Day to grab some traffic.

Place the collected recently rising keywords at the top of the child and parent titles. Also, enable manual advertising for these words. Always monitor the natural search rankings and advertising keyword rankings of keywords. Consolidate keyword rankings through advertising, natural orders, and off-site promotion.

By analyzing the store with the brand name LOVCAS, we found that when searching for the keyword "valentine's day gifts" on Amazon's front page, it ranked on the second page of search results, very high up. And Maomao also found that this seller had put the keyword "valentine's day women's gifts" in the front of the title. Looking at the structure of the title, it must be a Chinese seller.

Maomao has also discovered that the sales of this product have increased significantly recently. One of the operational methods is to obtain traffic by pre-positioning the core keywords of Valentine's Day, so seller friends can also optimize your product titles in this way.

Valentine's Day is the second holiday in February and an important promotional event for sellers. Recently, Amazon released the most popular Valentine's Day gift guide for 2022. Sellers who are not ready yet can take a look!

1. Jewelry

Valentine's Day is a good time to show your "boyfriend power". Recommended products: necklaces, earrings, silver jewelry, watches, etc.
Recommended reason: A safe gift, classic and can never go wrong.
Consumer concerns: product value, availability and quality.

Product selection suggestions:

When designing products, it is necessary to clarify the brand positioning and the needs of the target market's consumer groups, and incorporate fashionable elements into the design. It is recommended to improve the later iteration plan through trial models during the holiday season to lay the foundation for the new year. (Mom's necklace, sister's necklace, bestie's necklace, etc.)

2. Home & Kitchen

Stay at home on Valentine's Day, buy some kitchenware and make a Valentine's Day dinner with your loved ones, and enjoy the romantic atmosphere without leaving home! Is it possible that kitchenware will also usher in a small peak? Don't worry, see if your products are in the focus of consumers: cost-effectiveness of products, a wide range of product choices, stable and guaranteed quality, convenient and fast delivery and other service experiences.

Product selection suggestions:

Different sites have different demands:

For example: American consumers care more about cost-effectiveness for products that are replaced frequently; European users care more about comfort and product details; and Japanese users prefer a fresh and simple style, and also pay attention to whether the product is easy to store.

3. Gifts by Price Electronic Products

As the saying goes, love is mutual. Tablets, wireless Bluetooth headsets, smart wearable devices, mice, keyboards, lights and other PC accessories and electronic products are indispensable on the Valentine’s Day lists of “girlfriends”!

Consumers are mostly concerned about:

For tablet computers, consumers are more concerned about the standby time (whether it can exceed 6 hours), screen resolution (whether it is 1080P or 2K), and whether the external speaker volume is high;

For wireless Bluetooth headsets, consumers care about portability, comfort, and battery life;

When it comes to smart wearable devices, users focus on brand, appearance, cost-effectiveness and smart connectivity.

Product selection suggestions:

Sellers are advised to ensure quality while paying attention to high cost-effectiveness and branded operations.

4. Beauty

For a Valentine's Day date that happens once a year, you must be exquisite from head to toe, whether it is makeup or hairstyle, and you can post pictures on Instagram to show your affection and get a lot of likes! Based on such needs, curling irons, oral hygiene products, skin care sets, nail art sets, beard cleaning sets, fragrance sets; hair care, hair trimming products such as hair removal devices, skin scrapers, hair clippers and other personal care products may also be hot-selling.

5. Pets

For cat lovers, giving him/her some cat toys is also a way of showing love for the cat.
Products that may be popular: cat toy collection packs, electric cat toys, and wall-mounted cat jumping platforms.
Consumer focus: Toys are made of safe materials, safe and simple, non-toxic and harmless, durable and bite-resistant, and increase interactivity and fun.

Product selection suggestions:

Sellers can package pet toys with low average order value into collection sets to increase the average order value.
When using environmentally friendly panels, the installation method needs to be simple and clear, and clear installation instructions should be included in the package . You can also apply to your account manager to upload a video on the details page (whether you can upload a video is subject to site confirmation) and explain the installation steps in the form of a video.

6. Handmade

Are gifts that can be bought with money a bit perfunctory? Doing it yourself shows more sincerity! Customized or handmade products, such as Valentine's Day cards, necklaces or bracelets with customized letters, handmade DIY sets, etc. Non-electrical household items such as DIY art, home decoration, interior decoration, etc., including artificial flowers, preserved flowers, decorations and ornaments. It is also an important option for couples on Valentine's Day.