An article to understand the necessary path for Amazon sellers to operate

How to artificially achieve combination purchase?

· Set up bundled sales: If you buy two together, you can get a discount, for example, buy a refrigerator and a socket together, or buy a mobile phone and a film together. Sellers use fake orders to find different buyers to buy in combination. After many times, their own products will be bought in combination with other popular products. Don't bundle too many products in the listing, distinguish the primary and the secondary, and don't put the cart before the horse. The price of the main product is higher than the product to be bundled.

Frequently clicking back and forth between two listings using different IP addresses to form a combination association can work in the short term, but if few people actually buy the products after it takes effect, they will soon be replaced by products that are actually purchased together.

Find buyers who have bought the best-selling products before, and use preferential means to get them to buy your products. This is a buying and buying behavior. If this action is repeated many times, it will appear in Customers who bought this item also bought. When this action is accumulated many times, it will be included in Frequently bought together.

Looking at cross-selling from the perspective of consumers

8. Comparison and recommendation : This is the most important column for several reasons:

This column is above the product description, which shows that Amazon attaches great importance to the conversion rate of this column.

The color and layout of this column are more eye-catching than any of the related sales items analyzed above;

Only 4 products are compared in this column, and the CTR (click-through rate) is significantly higher than the advertisement (the headphone advertisement column analyzed here has 7 products in each column, a total of 13 columns, which means a total of 91 products in the advertisement)

Why did Amazon launch Flash Sales? What are the specific advantages?

Marketing - We often run flash sales on the Amazon promotions page, which is one of the most visited pages on Amazon. In addition, flash sales products are marked in search results.

Chain Reaction — A flash sale may continue to drive searches and sales during and after the flash sale event.

Overstock or end-of-season sales — Flash sales are a great way to sell current FBA inventory.

Sellers have two channels to apply:

· Lighting Deals recommendations that appear automatically in the background or apply for lighting deals under advertising in the background (the so-called recommended flash sales);

· Apply through the investment manager channel. For some new products that are not recommended, sellers can fill out the application form through the investment manager channel.

To apply for/system recommend Lighting Deals, sellers need to meet the following conditions:

Must have 4 stars or more of customer feedback;

The more reviews, the better. Electronic products need to have more than 10 customer reviews (Product Reviews).

The promotional price is 20% off or lower than the current shopping cart price (not based on the list price, but on the current shopping cart price);

You must use FBA, log in to the seller backend, enter Manage FBA Inventory, and check the FBA inventory quantity, which must be greater than 100 (recommended to be around 2000);

· Apply once a month (if recommended by the system, you can check every day when you go to work to see if there are any recommendations. If there are recommendations, you can apply for at least one, or even more than one).

· New products have a high conversion rate and will also be recommended.

3. Related videos to improve conversion rate

This position used to belong to high-level sellers only. Many small and medium-sized sellers did not have the permission to upload videos in this position. Now we can help sellers do it. Sellers with conditions and good Review and How-to video materials can be uploaded. It is very cost-effective! If you need to upload a Related video, you can contact me.

First of all, you need to find the target object when sending the test. How to find it is the first step. The methods are as follows:

· Facebook group owners: Most people will take the initiative to join Facebook group owners. If you are crazy, it will easily trigger Facebook's review mechanism and cause the account to be blocked (avoid suspicion: fake orders).

· Help from relatives and friends abroad: Ask relatives, classmates studying abroad, and work partners to help each other, and have them evaluate and introduce more people to help with the evaluation. This evaluation method has a high safety factor, but it may be time-consuming and laborious to operate.

Collect customer information under competitor listings: Track the review information under competitor listings. Many of them are left by professional reviewers. Although many of them will block their own information, some sellers will still leave their Facebook and email addresses, so we can contact them.

· Find reviewers on Chinese forums: Go to overseas Chinese forums to find reviewers. There are various BBS forums where people often organize activities and communication is very convenient, so finding reviewers through Chinese forums is a very effective method.

Reviewers you have worked with: The chicken and the egg come first. Reviewers know many of their peers, or they also have multiple accounts.

Exchange resources with peers : For example, if I am engaged in the production of Bluetooth headsets and you are engaged in the production of audio equipment, can we exchange evaluation resources? Make full use of resources and realize resource sharing.

Black technology crawls data: Use crawler software to crawl website information.

3. The problem of finding people has been solved, so what are the things to pay attention to in the security assessment?

Do not ask buyers to give you review links : Amazon’s detection is becoming more and more accurate. If his account often has off-site traffic such as Facebook, WeChat, email and other channels, then Amazon will highly suspect that the reviewer is manipulating reviews. In addition, if he places more than 10 orders every day, it will be easy to get his account blocked.

Do not allow buyers to place multiple orders in the same store : You can place multiple orders for complementary products, such as buying a mobile phone with a mobile phone case, or buying an iron pot with a spatula. However, if there are dozens of orders in a store, and 5 or 6 orders for the same product, the buyer's account will be easily blocked, and our seller account will also be easily linked.

· Buyers should not review the product immediately after receiving it : Try to let the reviewer imitate normal buyers to buy and review. Some Chinese sellers ask buyers to review before they receive the product. This is a blatant manipulation of reviews and can be easily detected by Amazon. Generally, real sellers will delay reviews for a week. It is recommended to review after a week. In addition to being less likely to be detected by Amazon as fake orders, another benefit is that it allows reviewers to use the product more fully and understand the product, so that the quality of the review is higher. At the same time, we sellers should give them professional guidance because we are familiar with this product.

Do not use virtual IP and multiple VPS to fake orders : It is very dangerous to use virtual IP registration and multiple VPS to fake orders, which is a common method used by fake order companies. Amazon can 100% detect fake orders as long as they are done within the site. Therefore, it is not recommended to use virtual IP to register a small account to fake orders, as this will easily lead to his account being detected by Amazon and causing the store to be linked.

· Buyers must enter and purchase by searching for keywords : Buyers must enter and purchase by searching for keywords, not by clicking on links, in order to have weight. Generally, buyers do not understand these processes, so you have to teach them how to operate. It is recommended to browse 2 or 3 products of the same type before clicking on our products. The order time for one product should be controlled to 5 to 10 minutes, and 5 or 6 products should be compared before placing an order. What if the product does not have keyword rankings? It is recommended to use long-tail keywords to give to buyers. If the long-tail keywords are not ranked, then give him the long-tail keywords of the advertisement, which can generally be found through advertisements. And if you buy through advertisement clicks, it will be of great help to improve our weight, CPC, and Listing. If you really can't even find the advertisement, then we tell him the keywords of the store name, and compare them after searching, and don't buy immediately.

It is not advisable to leave all five-star reviews : If every buyer leaves a five-star review, it will make people feel that it is too fake and all fake. It is necessary to leave 3 or 4 star reviews occasionally. High-quality reviews and reviews that suggest product improvements are more lethal.

It is best to negotiate not to transfer money in advance : Once the transfer is made in advance, the buyer may run away. It is best to wait until the review is left before transferring the money to the foreigner. At the same time, remember to abide by the spirit of the contract and transfer the money on time, otherwise the order will be cancelled or even a bad review will be left, which will not be worth it.

1. How to operate self-built follow-up sales: There are several ways to operate follow-up sales:

Copy the ASIN code, add a product, and sell yours.

Add product information to the page for one to sell and then sell it.