Being an Amazon seller is like walking on a tightrope. You have to be cautious and face various risks every day. In addition to being on guard against competitors, you also have to deal with various "difficulties" on the platform. And every simple "difficulty" may put sellers in trouble;

Recently, Amazon mistakenly marked a product as children's jewelry , which resulted in the deletion of the link. Many sellers' normal operations were affected, and some even had their stores closed! Amazon is currently conducting another strict inspection, which is really tiring, and sellers really have no way to express their suffering.

The link was mistakenly deleted and the certification submission was rejected.

Recently, many sellers have reported that their products were suddenly identified as children's jewelry (limited products) by Amazon, and the links were deleted. 😱

Are you confused? Because these products are not children's jewelry at all! Moreover, each seller's situation is different:

Seller A: 377 products are marked as children's jewelry and need to submit compliance documents. 📄

Seller B: My best-selling party supplies were suddenly deleted, saying they were restricted children's jewelry products. I have been selling this product for 5 years! 🎉

Seller C: 1600 SKUs are marked as children's jewelry, none of them are children's products! 😤

Sellers expressed frustration because their products had been selling normally, but were suddenly banned and required to provide children's jewelry certification. After contacting customer service, the problem became more complicated because customer service only recognized certification but did not recognize the fact that the product was not children's jewelry. The product was directly stopped from sale without any prior notice. 🤯

This incident has caused widespread concern; although only a few ASINs are affected at present, if the main products are discontinued before important sales nodes such as Black Friday, the seller’s hard work for a year will be wasted. 😓

What’s worse is that if the product that triggered the review cannot be restored through appeal and can only be certified, the seller will have to face the risk of having the product removed from the shelves. How to ensure the safety of other products and avoid similar situations remains a difficult problem. 🤔

A colleague revealed that this was due to a large-scale sweep of the system, and the platform's audit has been upgraded. Most sellers need to submit compliance certificates for selling children's products. Once the audit finds problems, sellers who forge certificates will be directly banned. 🚫

Among the products marked as children's jewelry, some sellers have words such as "girls, boys, and teenage girls" in the titles and descriptions . After being scanned by the system, the links are directly deleted. For example, it is okay to write "women" in the product description, but if you write "girls," "teenage girls," or "teenagers," you may be caught.

After some peers deleted the relevant descriptions, some links were restored, but some links were still restricted. If you continue to appeal, you will be told that you need to provide compliance certification documents.

According to feedback, the fastest and most effective way is to provide compliance certification documents as required. However, there are very few cases where problems still occur even after submitting compliance documents. In this case, it is suspected that there is a problem with the system.

Some sellers said that even after submitting compliance documents, their products were still misjudged and deleted; some sellers took risks and forged certification certificates through improper means, but the fake certificates were discovered by the platform, resulting in their accounts being blocked.

In the case where the link is still deleted after submitting compliance documents, the seller opened a case and contacted customer service, but the customer service’s response was often vague and lacked effective solutions.

People familiar with the matter revealed that Amazon may have recently upgraded its review mechanism, resulting in many products being mistakenly identified as children's jewelry and making the appeal process more difficult.

Amazon US now clearly stipulates that all children's toys and children's products must upload CPC certificates (Children's Product Certificates), which is an important proof to ensure that the products meet CPSC safety standards. For consultation on off-site promotion and celebrity video services, please contact customer service: FLA66668888 CPC certification ensures that the product will not cause harm to children during use and meets the safety requirements for market sales.

Under Amazon's strict supervision, how can sellers avoid unnecessary troubles and losses? As the platform's review of children's product CPC (Children's Product Certificate) becomes increasingly strict, it becomes crucial to provide a real and valid certificate.

Zhaodanmao Cross-border shares some practical methods to help you identify the authenticity of certificates and reports:

After the seller has reviewed the certificates and test reports provided by the service provider, he should also make inquiries for final confirmation. The following are the inquiry methods:

① Check the laboratory certification qualifications: Check the laboratory certification status through official channels, such as the official website of the U.S. Consumer Product Safety Commission (CPSC).

U.S. Consumer Product Safety Commission official website: CPSC.gov

https://www.cpsc.gov/?continueFlag=54c89bc240df72a196ac645ebfded3ae

② Contact the laboratory directly: Use the contact information provided on the certificate or other means to contact the laboratory to verify the authenticity of the certificate.

Finally, sellers should pay attention to the latest developments in the North American children's product market, especially public model products. During the sales process, everyone must ensure that all products are compliant and regularly check product classifications to avoid similar problems from happening again. 🙏