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For many Amazon sellers, the fourth quarter is their most profitable time of the year. But it takes a lot of work, so we’ve put together seven Amazon sales tips that you can use to make the most of Amazon’s peak season traffic. 1. Take advantage of expansion 1) If you are a new seller with no data from the previous year, that’s ok. You have tools like Keepa and camelcamelcamel to help you get historical data. Tip: Toys sell very, very well in Q4. Look for toy deals from places like Walmart, Target, Aldi, Ollies, and Alibaba. 2) Best Amazon Seller Chrome Extensions such as: One of the most recognizable names in Amazon seller tools, Keepa is a powerful Chrome extension that will provide you with price history charts and drop alerts on hundreds of millions of products. While its database is constantly updated and refreshed, one downside is that it doesn’t track shipping costs, so you can easily get stuck. Everything else, however, is five stars. The Chrome extension is free with in-app purchases, but you don't need to register to use Keepa.
(2) Amazon FBA Keyword Tool If you’re smart enough, you know that Amazon uses its own proprietary search engine. But how about a Chrome extension that helps you find the perfect keywords for Amazon’s A9 search algorithm? For this, the Amazon FBA Keyword Tool is the extension you’ll want to install so you can target keywords specifically for Amazon. 2. Pay attention to storage fees The two dates to circle on your calendar are February 15 and August 15, which are the dates Amazon assesses long-term storage fees. You also need to remember that storage fees peak in November and December, but can be offset by increased sales. One strategy you can use is to send items to fulfillment centers on February 16 or August 16. You may also want to look more closely at which items you send to fulfillment centers, as they can be busy during the holidays. 1) The speed of logistics will affect the seller’s account indicators, so Amazon warehouses always invest more manpower and material resources in the fourth quarter. 2) However, due to the special circumstances this year, products that normally take about 7 days to arrive in warehouses may take three to four weeks, especially since Amazon has many restrictions, such as restrictions on replenishment, storage space, and longer and longer delivery times. These problems will cause sellers to face shortages in the fourth quarter. So sellers need to keep these suggestions in mind to better prepare for the fourth quarter: (1) Avoid slowing down delivery: While LTL shipments are generally cheaper than small packages (shipping via UPS in partnership with Amazon), it takes longer for Amazon to receive them. Make sure to use small packages or full freight loads (FTL) for faster shipping. (2) Reduce the number of SKUs: If you carry a limited amount of total inventory, reduce the number of SKUs so you can ship more products from each SKU you run, providing a longer inventory lead time. 4. Don’t blindly adjust to the lowest price 1) Don’t lower all your prices to match the lowest price. 2) Keep an eye on multiple sales of the same item: Likewise, when reviewing your pending orders, if you suddenly see a lot of sales for the same item, you may want to check your prices on those items as well. The tips above are the same as the process above. If you’re getting multiple sales of the same item, then your prices may be too low. Check your competition and re-price if necessary. 5. Use inventory management software to keep a close eye on inventory shipments 1) In rare cases, not using listing software would be a better option. But for about 99.9% of sellers, it is a smart move. It helps keep everything in one place, allows for easy and efficient management of feedback reviews, and allows for re-pricing of individual items faster than you could. 2) Many times during the fourth quarter, you may price your item when it is shipped to Amazon on Monday, but by the time it is signed for on Friday, there have been many sales, so the price is now higher. If you get instant sales, check the price. If you find it is too low, raise it! 6. Optimize advertising and develop advertising strategies 1) Q4 is when you’ll likely have the most visibility of the entire year, so it’s critical to take advantage of this as much as possible. Create campaigns, but be careful not to overspend. Same as with promoting your products, start early to improve your product’s sales rank and gain an immediate competitive advantage so you can enjoy raising prices when demand outstrips supply. It is recommended that sellers start running ads at least in the first 90 days. It may take up to 30 days for all keywords in the campaign to be properly running. In addition, there is less competition to show ads before the peak season, making it easier to use ads to rank for keywords naturally. Specify the advertising strategy: 1. Using the previous Q4 data: This doesn’t necessarily apply to experienced sellers, as newbies can dig into product-specific data to get a rough idea of what’s working and what’s not. But for veteran sellers, here are some things you should analyze: (2) How effective are various advertising campaigns? (3) Which keywords generated the most clicks? (4) Which ad group performs best? Being out of stock is a much worse situation. It means you either ordered incorrectly, or you priced the product too low. It can both affect your organic rankings in a bad way and lead to reduced visibility during key sales times. And if your Q4 includes a huge sales day like the one that follows, Black Friday, then you’ll want to seriously consider why you ran out – and how you can avoid this in the future. 3. Take advantage of Q3 to see which ads, bids, and keywords work best for you and try out your Q4 advertising strategy first. With all of this said, let’s think about how to prepare for Black Friday/Cyber Monday (BFCM). With them fast approaching, adopting advanced selling strategies on Amazon is essential to achieving strong results in 2020. Although some of the biggest shopping days of the year are still two months away (Black Friday is November 27), sellers should start preparing. We have compiled some selling tips from top Amazon sellers below: 1. Add holiday-related keywords to other backend fields: Don’t have space in the Search Terms field for your title, bullet points, or holiday keywords? Try adding them to the Subject Matter, Target Audience, and/or Intended Use fields. While these don’t carry the same weight as the title or Search Terms fields, they could give you a big bump to rank higher. In Q4, every advantage helps! 2. Increase advertising before Black Friday and Cyber Monday: Brands should start running ads two to three months before Black Friday and Cyber Monday. Doing so helps increase sales velocity, and with higher sales velocity, brands can win more sponsored products, achieve higher organic rankings, and establish cheaper CPCs. If you have multiple products listed on Amazon that complement each other, now is the time to collect them into an attractive bundle to offer buyers a one-time “combo” deal. By offering related products together at a percentage-off price, you have a great opportunity to grab buyers’ attention, while something a little different will encourage them to buy. Avoid selling out at all costs. When brands sell out, they lose the Buy Box and slow their Amazon BSR (Best Seller Rank) momentum. Look back and compare Q4 sales this year and the previous three years to determine how much inventory to order. Please note that this busy holiday weekend will be different than any other year, thanks to the postponement of Prime Day and the COVID-19 pandemic. FBA deliveries may be delayed, so make sure you get your inventory to FBA warehouses as quickly as possible. 5. Offer unmissable deals and free shipping: You're not going to be a popular seller if you offer a great deal and then tack on an extra delivery fee! Free shipping is the way to go. Adding that to a legitimate, can't-miss deal that you wouldn't offer at any other time will make your deal look even better and ensure you get a sales boost.
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