What is Kakaku? Kakaku Review

Kakaku (Japan Price Network) was established in 1997. It is an e-commerce product information website in Japan and a very famous price comparison website in Japan.

About Kakaku

Kakaku was founded in 1997 and launched in Japan in 2003. Kakaku is a cross-regional alliance of direct sales stores. It is a must-see website before purchasing goods. Not only can you get the lowest price information, but also get reviews and comparisons of different brands and models of similar goods.

The price of Kakaku generally changes three times a day, around 10 am, around 5 pm, and around 1 am, but the change in a day is not too big, at most around 100 yen. But it is this price fluctuation pattern that greatly stimulates people's interest in shopping.

Kakaku's business model: an information exchange entity composed of Internet users, stores, and manufacturers, is an information aggregation platform that connects the three parties. It sets up awards every month to encourage users to participate in the publication of duplicate and word-of-mouth articles.

Operation Process

Store manufacturers provide buyers with product information and price information, allowing users to compare prices in the most equal market. At the same time, user feedback on product reviews also provide stores and manufacturers with a large amount of user feedback and first-hand shopping guides for other buyers. At the same time, Kakaku can obtain a large amount of buyer purchase behavior data, which can be sold to manufacturers. Of course, the understanding of user shopping behavior gives Kakaku the data foundation to provide user behavior targeted segmentation advertising.

Profit channels

1. Customer attraction service: Retailers join the Kakaku platform, and the website charges fees based on the number of product clicks or actual transactions.

2. Promotional service: Manufacturers pay a commission for the transaction volume or transaction amount directly facilitated by the Kakaku platform.

3. Information provision: for example, selling user behavior data to manufacturers.

4. Provide users with commissions for travel hotel, ticket booking services, etc.

5. Advertising.

feature

1. Kakaku helps consumers make pre-purchase analysis by gathering this information, that is, which price is good or bad, including other services and some service details.

2. After purchasing, if the customer has good or bad feedback about the local offline merchant, Kakaku also uses an incentive mechanism to encourage consumers to return to the website and share again. This way, people help people, and the website itself will develop better and better.

Development History

-In May 1997, Kakaku was established and began to provide price comparison services for computer hardware.

-In September 1998, we started to develop the price entry system and put it into use.

-In 1999, the price comparison products were expanded to include electronic products and home appliances.

-In 2000, the website began to expand its price comparison product categories to include: skiing, golf equipment, watches, perfumes, branded goods, etc.

-In 2001, the price comparison product categories expanded to include: mobile phones, cosmetics, and car insurance.

-In 2002, the price comparison product categories expanded to include: auto parts, second-hand cars, photographic equipment, broadband package rates, and the establishment of the "Akihabara Electronics Comprehensive Information Center."

-In October 2003, the company was listed on the Tokyo Stock Exchange's Growth Enterprise Market, and its price comparison products expanded to include second-hand computers, mobile phone packages, and foreign remittance margin trading.

-In 2004, it began to take over yoya.com and develop hotel price comparison booking business. The price comparison product categories were expanded to include: pets, DVDs, funeral expenses, insurance business, and car retail.

-In 2005, it was listed on the main board of the Tokyo Stock Exchange and established a subsidiary, Kakaku Financial, which specializes in providing information comparison of foreign exchange deposits. The categories of price comparison products have expanded to include: baby care, bedding, securities company information, and restaurant cuisine.

-In 2006 and 2007, it began to provide store evaluation functions and opened a "word-of-mouth BBS" with more than 5 million posts, and began to compete in investment trust business and futures trading.

-After 2007, it entered the fields of film, entertainment, real estate and foreign exchange.