Amazon orders halved recently? The final sprint for Prime Day

Just this past weekend, many sellers reported that their orders had dropped significantly , and some sales had even been cut in half.

The decline in orders is partly due to the approaching Prime Day, when consumers are holding back their money and waiting for the best discounts on the big sale day to place orders. It is normal for sales to be low during the period before the big sale. In previous years, sales on Prime Day were not very good.

On the other hand, July 4th is the Independence Day of the United States , which is equivalent to the National Day of the United States. It is very important. Many people will choose to travel or participate in Independence Day celebrations in various places during this holiday , and rarely shop online during the holiday. Under the influence of these two factors, it is not surprising that the recent orders have been cut in half.

Since July, Primeday has entered the final preparation stage, which is also the most difficult period before the big sale. In previous years, this period of time has always been a low point for orders, and there may be some improvement only after the big sale is over. Moreover, this improvement depends to a large extent on the seller’s Primeday performance.

There are many orders during the big promotion, and the positive impact of sales volume and ranking will quickly return to normal levels after the big promotion ends. However, how much this normal level can be restored to before the promotion will depend on the performance of the big promotion. If you participate in LD and have a lot of orders, the ranking and sales volume that stabilize after the big promotion are likely to be much higher than daily orders. This is also the reason why sellers are willing to lose money in the big promotion. Even if they make a small loss during the big promotion, they can still make it back after the big promotion.

If there is no explosion of orders after the free event, it just maintains the average sales volume. This kind of stable order volume and ranking after the big sale is likely to be similar to the daily level, which is an ideal state for small sellers. The worst situation is that everyone is holding events during the big sale, and the sellers are not holding events, so there are very few orders or even no orders. In this case, it is difficult to return to the daily level after the big sale. This is why I have always suggested that even if you do not sign up for the LD event of the big sale due to cost considerations, you should also organize a free event. Currently, the two free Primeday events - PDCoupon and Prime exclusive discount events are still available for registration, so everyone should register as soon as possible.

Now in this final sprint stage, daily optimization and listing keywords are basically completed. Now we basically do some self-inspection work to prevent the listing from being accidentally cancelled, such as the main picture format, pure white background, whether there are sensitive words in the five points of the description, etc. Many sellers have done a lot of preliminary preparations and scheduled them in prime time. As a result, on the day of the membership day, the flash sale was cancelled due to the listing itself. It’s really a pity. There is also the issue of adding holiday corner marks to the main picture. In the past two years, it has been checked very strictly and you will not be reminded in advance of violations, but the event will be canceled directly on the day. So if you are participating in LD, it is recommended not to put corner marks if the schedule is better, in case of cancellation, the loss will be huge. If it is a free event, you can still put it up, but also pay more attention to the status of the store and products. If it is recognized and required to be corrected, it needs to be handled in time, otherwise it may be restricted.

The current environment of Amazon is not ideal. Many sellers are unable to adapt to the changes in the market. They are all waiting for this wave of Primeday to boost their morale, take a look at the latest consumer trends, and explore Amazon's next money-making code. In fact, many top sellers encountered this wave of difficulties last year. The platform cracked down and limited the flow of goods, and the crisis was transmitted from top to bottom. The top sellers who survived last year's difficulties, such as Tongtuo and Jiazhilian , have transformed their businesses and adapted to the new Amazon environment to a certain extent. So their experience is also very instructive for us sellers. In order to help all sellers find a way to make money on Amazon in the post-epidemic era, we specially invited the head of operations of Tongtuo Technology, the CEO of Jiazhilian, etc., to establish a private circle for big sellers . If you meet the following requirements, you can enter our circle and exchange experiences with top sellers like Tongtuo!

1. To join the group and verify the seller’s identity, the seller must have been in operation for more than 3 years or have a total annual sales of more than 5 million.

2. Sellers joining the group are required to remain active. Sellers who remain inactive for more than 7 days will be automatically kicked out and will no longer be allowed to join the group.

3. Advertising and private adding are prohibited, and members will be kicked out of the group if found.