Attracting hundreds of millions of people’s attention in one day, this kind of hot-selling product should not be touched!

Attracting hundreds of millions of people’s attention in one day, this kind of hot-selling product should not be touched!



Welcome to the new column - [Infringement Warning]. This column is updated weekly to provide sellers with the latest product recall information, infringement case inventory and product risk warnings.
1. Epicord
  • Plaintiff: ZH Brothers International

  • Case Number: 24-cv-22237

  • Prosecution date: June 10, 2024

  • Reason for prosecution: trademark infringement, patent infringement

  • Law firm: Rubio


The plaintiff, ZH Brothers International, as the legal holder of the Epicord brand, focuses on the market development of electronic products and camping supplies. The Epicord brand has won wide recognition for its highly competitive pricing strategy and excellent product quality. All of its electronic products strictly comply with CSA or ETL safety certification standards to ensure that consumers can use them without worries.
Epicord's product line is rich and diverse, especially in the field of RV (recreational vehicle) accessories, such as RV power cords and adapters, durable extension cords, and the innovative SRDT power series, all of which are designed for complex outdoor environments, combining safety, durability and intelligence to meet users' pursuit of high-quality camping life.
Image source: Amazon
This case is a hidden case and relevant information has only been disclosed recently. At the same time, this case focuses on the protection of trademarks and patents.
The trademark involved in the case is Epicord, which has been successfully registered under the 09th category of electronic products :
The product involved in the patent in the case is "RV POWER INLET WITH ILLUMINATION", which plays an important role in RVs. The RV power interface with lighting function can provide necessary lighting at night or in low light conditions, helping users to easily find and accurately connect the power plug, thus improving the user experience.

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It is reported that the patent number of this product is US D829,665 S and the approval date is October 2, 2018.

2. Copyright image by Seth Casteel

  • Plaintiff: Seth Casteel

  • Case Number: 24-cv-07652

  • Prosecution date: August 26, 2024

  • Reason for prosecution: Copyright infringement

  • Court: U.S. District Court for the Northern District of Illinois

  • Attorney: Keith


Seth Casteel is a talented photographer and New York Times bestselling author who has created a series of popular books such as Underwater Dogs, Underwater Puppies, Underwater Babies, Pounce, and Big Dog Little Dog with his unique perspective.
Image credit: Seth Casteel
In particular, in February 2012, a group of stunning photos he took of dogs jumping into a swimming pool quickly caused a sensation on the Internet. In just 24 hours, they attracted the attention of more than 100 million people around the world and became a hot topic on the Internet.
Today, with over half a million copies in print worldwide, Underwater Dogs is one of the best-selling photography books of all time.
The plaintiff has devoted a lot of effort to Seth Casteel's works for a long time, not only giving full support in creation, but also investing a lot of time, money and other resources in subsequent publicity and promotion, successfully pushing these works to a broader stage and winning high popularity and influence. Any unauthorized copying, dissemination or use will be at risk of infringement.
The plaintiff has registered a large number of copyrights. All the following pictures are copyrighted. If the product involves relevant copyrights, the seller should conduct self-inspection as soon as possible.

3. Pit Viper Trademark

  • Plaintiff: Pit Viper, LLC

  • Case No.: 24-cv-07687; 24-cv-07745

  • Prosecution date: August 26, 2024, August 27

  • Reason for prosecution: Trademark infringement

  • Court: U.S. District Court for the Northern District of Illinois

  • Law firm: GBC


Pit Viper was founded on a simple principle: to create sunglasses that can withstand all kinds of impacts. This core concept has also made sunglasses one of PIT VIPER's core products, which are not only suitable for daily wear, but also provide solid protection for wearers in extreme environments such as skiing and parties.
At the same time, PIT VIPER's clothing series also demonstrates the brand's diversity and practicality. The diverse styles and functions meet the needs of consumers in different occasions.
In addition to glasses and clothing, PIT VIPER also carefully creates a series of accessories, such as hats, belts, waist bags, etc.
Today, PIT VIPER has grown into an iconic American brand, favored by ski enthusiasts, partygoers and those who pursue an extreme lifestyle.
In addition, the value of the PIT VIPER brand has reached millions of dollars, which is inseparable from the brand's heavy investment in marketing and protection.
Image source: PIT VIPER
The plaintiff has effectively expanded the scope of its brand protection by registering trademarks related to the PIT VIPER brand in different categories. It has not only registered the PIT VIPER word trademark, but also successfully registered its graphic trademark in multiple categories of goods and services.
It is worth noting that PIT VIPER continues to strengthen its protection of intellectual property rights. Since the beginning of this year, the plaintiff has initiated trademark lawsuits many times. From January to August, there have been lawsuits almost every month, and the defendants include many domestic companies.

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This series of actions has undoubtedly sounded the alarm for relevant sellers in the market, reminding everyone to strengthen self-inspection during their operations to reduce potential infringement risks.
In general, "no matter how small the infringement is, it is a big deal". Nowadays, e-commerce platforms such as Amazon, Shein, and TikTok Shop pay more and more attention to intellectual property rights. Therefore, sellers should also be vigilant in their business operations, prevent infringements, and strengthen their awareness of self-protection.


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