Starting from September, the commission will be halved! Amazon launches a new promotion

Not long ago, Amazon France notified sellers by email that it would increase commission rates due to the French digital tax. This increase attracted many sellers to complain, saying that "Amazon actually passed its own taxes on to sellers."

Although the commission rate for all categories in France has increased, fortunately it is not much, only 3% of the current rate. If the original commission was 15%, it would rise to 15.45%.

Amazon Japan then announced that it would launch a new round of commission promotions in September, with a reduction of more than half!

Details of commission promotions

The commission promotion activities mainly focus on beauty and cosmetics, food, medicine, maternal and child care, pet products, furniture, jewelry and watches . Let's take a look at the detailed adjustment range and participation conditions.

1. Cosmetics, food and medicine

The commission rate has been reduced from 10% to 8%, and only products with a unit price of no more than 1,500 yen are eligible for the promotion.

2. Maternal and Child Products and Pet Products

The commission rate was reduced from 15% to 8%, a decrease of nearly half. Similarly, only products with a unit price of no more than 1,500 yen can participate in the promotion.

3. Furniture

The commission rate is reduced from 15% to 10%, and only the portion over 20,000 yen is eligible for this discount .

Let me give you an example. For example, if a single product is priced at 25,000, the commission for the portion exceeding 20,000 (5,000) is 10%, which is 500. The remaining 20,000 is still charged at 15%, which is 3,000, for a total of 3,500.

Without this promotion, 25,000 yen would have to be paid 3,750 yen. By participating in the promotion, you can save 250 yen, which seems to be a small amount. However, this discount is still quite considerable in the furniture category, which has always had a high unit price. The discounts in the following two categories are all in this way, so I will not give examples.

4. Jewelry and Watches

The commission rate is reduced from 15% to 5%, and only the portion exceeding 10,000 yen is eligible for this discount.

The latter two categories have fewer sellers due to the threshold, but maternal and child products, pets, food, and beauty products are definitely large categories. Moreover, there are many products with a unit price below 1,500, so this wave of price cuts can be said to be a great benefit.

Sellers who are waiting and watching the Japanese site can hurry up. Sellers on the Japanese site must also start selecting products in a targeted manner early. This promotion will end on February 28, 21.

Will maternal and child personal care be Amazon’s next focus?

In fact, these commission promotions are not unique to the Japanese site. The United States and Europe have already implemented a reduction in commission rates for some categories. And unlike Japan, which has a time limit, the reduction on the above two sites is permanent.

And like the Japanese site, the commission rate has been lowered for low-priced products in the personal care and maternal and child categories, and the reduction is significant.

The difference is that the Japanese site has an additional food and beverage category , which is also a huge category, and most of the products are priced below 1,500 yen.

However, setting a promotion validity period is the first time I have seen this operation on all sites. Perhaps Amazon needs to evaluate whether the reduction in commission rates has achieved its purpose of adjusting the market, and then decide whether this wave of reductions should become a permanent change.

By lowering the commission rate for low-priced maternal and infant personal care products globally, Amazon is clearly intending to guide sellers into this field and further provide buyers with more low-priced maternal and infant personal care products.

Therefore, the reduction of commission rate is just the beginning. For these categories that Amazon is optimistic about, there will be a series of favorable policies to promote them. Now is a very good time to follow Amazon's call and enter these categories.

With the unique commission discounts in the food category and the dark horse performance of Prime Day this year, many sellers are now thinking about entering the Japanese site. I would like to remind you that unlike the US site, the front desk of the Japanese site cannot be logged in normally and must be connected with the help of tools.

In addition, the Baidu browser that could originally connect directly to the front desk has also been blocked recently. The inability to log in to the front desk will seriously affect daily operations .

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

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