It is learned that according to the latest forecast of emarketer, although the supply chain crisis threatens the US retail industry, US retail sales are expected to exceed the 6 trillion US dollar mark for the first time by the end of 2021, a year-on-year increase of 15.5%. By 2024, sales will exceed 7 trillion US dollars, and e-commerce will account for nearly a quarter of total retail sales.
The report pointed out that the optimism brought about by the easing of the epidemic has led to revenge shopping by many consumers, especially in clothing, accessories and beauty products. As the real economy gradually recovers, store sales are expected to reach US$5.543 trillion, an increase of 15.4%.
Meanwhile, eMarketer expects retail e-commerce sales to grow 16.1% in 2021 to nearly $1 trillion, accounting for more than one-tenth of total retail sales. During the pandemic, shopping via mobile devices has driven the growth of e-commerce, and mobile e-commerce is expected to account for 39.4% of the e-commerce market this year.
In addition, Amazon unsurprisingly took first place in the US e-commerce retail share ranking, accounting for 41.0% of the market share in 2021, an increase of nearly 2%.
Apple, ranked No. 4, successfully launched many new products amid chip shortages and was the only company to achieve significant growth. Notably, Chewy and Etsy were the only pure-play e-commerce platforms to surpass other omnichannel retailers.
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