Snapchat launches new Halloween AR feature! 77% of Snapchat users are interested!

It is learned that the American social software Snapchat has recently added a series of new Halloween AR features to the software, including Halloween-themed lenses, Bitmoji costumes and updated Snap maps. The above Halloween features will be enabled next week.

In view of the new AR function of Snapchat combined with the Halloween theme, Snapchat has cooperated with several brands including Walmart and Home Depot to launch a series of customized Halloween lenses. Walmart launched a new AR experience of Halloween costumes, Mars-Wrigley launched the "Haunted House Portal" using advanced 3D body tracking, and Home Depot launched a new lens of 12 feet skeleton.

Snapchat is celebrating the 90th anniversary of the novel Frankenstein by adding a series of Frankenstein-themed lenses to the app. Snapchat is also adding its own Werewolf Lens, which uses "body mesh" technology to transform into a specific character to create a more immersive and responsive experience. In addition to this, Snapchat is also digitally changing upper body clothing, and "World Transform Lenses, which apply realistic changes and effects to surrounding objects and environments.

Snapchat has also added a range of Bitmoji costumes to dress up your character in the app:

Here’s the updated Snap Map, which is both Halloween-themed and appeals to young people:

It is learned that due to the repeated outbreaks and the implementation of lockdown measures, Americans have been staying at home for a long time, and Halloween will become one of the major celebrations this year. 77% of Snapchat users expressed interest in the above features and planned to use the application during Halloween.

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