Attention! US Prime Day starts reporting! These time points are critical

As the saying goes, people suffer the most, and cross-border sellers face the most difficulties. Recently, the impact of the US snowstorm continues, freight rates continue to rise, and the global container shortage crisis has not been resolved for a long time. These problems are still giving sellers headaches.

In the seller communication group, there are still many cross-border sellers who said that the advertising conversion rate has been particularly low in recent days, and the store sales are very bleak. Looking at the order volume is like looking at a fund, just like riding a roller coaster.

  ▲ The picture comes from the seller communication group

One seller joked that the fund breaks your heart, the sales make you cry, and only I will always accompany you in your decadence.

▲ The picture comes from the seller communication group

As the saying goes, "Everything is difficult at the beginning", but for cross-border sellers, it is not only "Everything is difficult at the beginning", but also "There are constant setbacks". However, in the past few days, I learned that there is news that the US Prime Day has begun to be reported . If the news is true, it means that Prime Day may start earlier this year, and cross-border sellers have a chance to turn bad times into good times!

Prime Day in the US has started reporting? The news is reliable!

This morning in the seller communication group, a seller mentioned that he had received an email from Amazon regarding Prime Day submission, and that he could now submit the Prime Day flash sale in the Amazon backend.

▲ The picture comes from the seller communication group

Some sellers have released specific information about the submission time for Prime Day in the United States in 2021.

Shortly after receiving the news, I went to verify it with the investment manager and was told that the news was true.

▲ The picture comes from

However, many sellers have stated that they have not received any emails from Amazon regarding Prime Day submissions.

▲ The picture comes from the seller communication group

It is learned that the reason why most sellers have not received the email is probably because Amazon has just started sending out emails for Prime Day submission invitations. Therefore, sellers do not need to be too anxious and can just wait patiently. Amazon officials should send emails to eligible sellers one after another .

However, in addition to this, sellers should also be reminded here that not all sellers can receive this invitation email. For Amazon sellers, at least three basic requirements must be met: "having a professional seller account", "at least five seller feedbacks per month", and "average seller rating of 3.5 stars" to be able to participate in Amazon Prime Day.

In summary, this year's Prime Day in the United States has indeed begun to be reported . Based on this, sellers should also prepare in advance for the upcoming Prime Day. After all, Prime Day is not only one of Amazon's most popular shopping festivals for buyers, but also a golden festival that allows sellers to make a lot of money.

So, I'm sure some new sellers will be wondering what kind of magic Prime Day has that can attract buyers and sellers to flock to it? Let's answer this question for you.

Why is Prime Day so popular?

Amazon launched Prime Day on July 15, 2015, a global shopping carnival exclusively for Prime members.

For buyers, Amazon Prime Day can offer the biggest discounts to Prime members.

On the day of the event, Prime members can participate in thousands of flash sales covering almost all categories at Amazon's sites in various countries around the world . Prime members can buy the products they want at the exclusive maximum discount. For example, in 2020, Prime members around the world saved more than $1.4 billion during Prime Day. Based on this, the number of Prime members has continued to rise. As of January 2021, Amazon Prime members have exceeded 150 million.

For sellers, Amazon Prime Day provides a huge opportunity to grow their business. Sellers can increase their traffic and sales several times over the usual amount on this day.

It is learned that in 2020, during Amazon's global Prime Day, third-party sellers, mainly small and medium-sized enterprises, achieved record sales, with sales exceeding US$3.5 billion in 19 countries, an increase of nearly 60% year-on-year from 2019. This is the best Prime Day sales performance for third-party sellers so far. It is reasonable to speculate that this number may grow further in 2021.

Therefore, it is important for sellers to seize the opportunity of Prime Day. Although Amazon has not yet officially notified the specific date of Prime Day, based on the above information, sellers can also make preparations early and plan some activities for the upcoming traffic peak in order to increase sales and store conversion rates.

So, what can sellers do to prepare for Prime Day?

How can sellers prepare for Prime Day?

All in all, opportunities always come to those who are prepared . It is beneficial for sellers to make preparations in advance. I hope that sellers can take advantage of this year's Prime Day to turn bad times into good times and achieve huge sales!