In recent days, in the cross-border e-commerce circle, there has been constant news about video verification. The news that sellers will be blocked if they fail the video verification and that Amazon will fully implement video verification have made many sellers nervous.

For those who have purchased accounts, video verification seems to mean a dead end, and a rumor yesterday made sellers who have not yet completed video verification tremble with fear.

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It was reported online that a seller was arrested for making fake certificates for video verification

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According to screenshots circulating online, a seller revealed that a seller made fake certificates to submit video authentication and registered accounts in batches, but was arrested by the police. At the same time, the seller also added: No wonder I can’t make appointments for videos recently, it turns out that they made fake certificates in batches.

  ▲ The picture comes from the Internet

Although there have been reports of sellers or service providers being arrested for illegal operations, this is the first time I have heard of someone being taken away by the police for video verification. Even though Amazon's platform rules are becoming more and more stringent, many sellers still try to "take advantage of loopholes", but they don't know that such methods will not only inevitably lead to punishment, but will even bring greater disasters.

Obviously, video verification through illegal means is not feasible and may violate the law. In this regard, a lawyer analyzed: If the seller uses a fake business license to register a store, verify the video, and engage in business activities, then the seller is guilty of illegal business operations.

The lawyer also mentioned: Fake business licenses should not be used , regardless of whether they are forged by yourself, as long as a fake business license is used for business activities, it is a crime.

Therefore, we remind all sellers again that whether registering an account or other activities, you must abide by the platform rules and laws and regulations to avoid taking risks and losing more than you gain.

In fact, as early as early February, Amazon had already started a small-scale pilot for video verification. At that time, many sellers were skeptical and thought it was a phishing email. However, recently, more and more sellers have reported that they have received video verification notifications, and video appointments have become increasingly difficult.

Previously, some sellers said that although they received an email about video verification, there was no performance notification in the background, so they concluded that this was not an official notification. It is understood that this Amazon video verification was conducted through the third-party platform Qualtrics, so this email will not appear in the background performance notification.

Even though many sellers are unwilling to believe the email or find it difficult to determine the authenticity of the email, with the large-scale outbreak of video verification among the seller group, sellers have to be vigilant and respond accordingly.

  ▲ The picture comes from Zhiwubuyan

Not only sellers are struggling with video verification, but service providers are also extremely active. A change by Amazon has driven the price of accounts that have passed video verification to a new high.

Amazon has also proved through practical actions that this time it is serious.

In the email, Amazon mentioned that if the video verification is not carried out within the specified time, the seller's account will not be able to sell on Amazon. The following seller is an example. He said that he was required to conduct a video verification some time ago, but he did not conduct the verification, so his account was directly blocked and he could not withdraw the money in his account.

  ▲ The picture comes from the seller communication group

In addition, as the number of sellers requiring video verification increases, the time it takes for sellers to make appointments and wait for video verification is gradually lengthening . Some sellers have waited for three weeks and have not received any notification emails from Amazon.

  ▲ The picture comes from the seller communication group

Some sellers also said: I made an appointment for video verification the afternoon before yesterday, but I haven’t received a reply from Amazon yet , and I’m a little panicked.

  ▲ The picture comes from the seller communication group

In this regard, some sellers speculate that there are too many sellers registered now and Amazon customer service is too busy, so it takes a long time to wait for video verification . Although the video verification procedure is strict, as long as the seller's information is authentic, there is a high probability that they can pass it smoothly.

In the seller communication group, a seller shared his video verification process: after the video, wait ten minutes, show your ID card (front and back), bring it close to your face, and then show the front, back and side of your business license.

  ▲ The picture comes from the seller communication group

It is learned that the link registered through the merchant manager does not need to undergo postcard verification and video verification, and only sellers who self-register need to undergo multi-factor identity verification. Therefore, sellers who have registered through formal channels and have authentic information do not have to worry.

As the video verification process continues for a longer time, the controversy it attracts is gradually increasing. So what do sellers think about Amazon’s increased efforts in video verification?

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Sellers’ different views on video verification

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It has been observed that sellers have different views on video verification. Generally speaking, they can be divided into two camps, one supporting and the other opposing.

1. Support

Sellers who support this view believe that Amazon video verification is conducive to account compliance and security , and can also eliminate a group of low-quality sellers.

"Video verification is great! It will make your account extra safe."

"There were more triggers in 2019, because there were so many buying and selling accounts at that time."

As Amazon becomes more popular, the number of peripheral industries and gray services that have been derived from it has also increased. This phenomenon has disrupted the market and is not conducive to healthy competition . Account trading is one such industry. Many sellers purchase business licenses and accounts in bulk, which is not only risky, but also involves disputes if they are not careful.

Therefore, Amazon has been committed to combating this bad practice, and the platform rules have become increasingly perfect. Video verification is a way for Amazon to inspect sellers. This move can effectively combat the behavior of buying and selling accounts and protect sellers' accounts.

2. Opposition

Sellers who hold opposing views say that this is another act of Amazon cutting leeks , and this action is very disadvantageous to sellers with multiple accounts and multiple stores . Since the start of video verification, many sellers whose stores have not passed the verification have been re-examined or banned from selling. It is really uncomfortable to have years of hard work destroyed in an instant.

  ▲ The picture comes from the seller communication group

At the same time, some sellers said: Once the video verification policy came out, the accounts sold by service providers became more expensive. I suspect that my brother-in-law is cutting leeks again.

Although sellers have different opinions and positions, in reality, video verification is inevitable. What do you think about this? Welcome to leave a message in the comment area to discuss~