With a market value of over 100 billion US dollars, Shopify joins hands with JD.com! What should you pay attention to when entering the independent website?

1. Focus on product research and development to build brand loyalty

First of all, for cross-border sellers who want to grow bigger and stronger, developing their own excellent products is definitely the biggest stepping stone on the road to success. Only by owning their own products can they better own their own brand and establish brand loyalty.

Independent website sellers can continuously accumulate corporate brands through independent website domain names, which can not only enhance consumer trust and increase consumer return rate, build brand assets, but also make it easier for customers to understand products, promote the website, let more customers know about the company, and lay a solid foundation for becoming a big brand.

2. Full traffic channel coverage

In the current new media era, the development of e-commerce data and intelligence not only requires sellers to develop excellent products, but also requires sellers to have channels to divert traffic and obtain huge traffic.

Unlike selling products on third-party platforms, which basically only open part of the data and many core user data are not open to sellers, on independent sites, all traffic obtained by the independent site belongs to the seller. Therefore, in addition to controlling the security of the data, independent site sellers can also realize secondary development of the data and continuously mine data to create new value. If independent site sellers can achieve full traffic channel coverage, then becoming a "big seller" is just around the corner.

3. Attach great importance to user experience

For cross-border sellers, especially those on Amazon, product reviews on the platform not only affect other customers’ perceptions, but also determine whether the seller’s product display position is superior or not. In recent years, sellers have been “fighting wits and courage” with Amazon, using tricks such as fake reviews and black technology, but they have been ruthlessly “blocked” by Amazon time and time again.

Therefore, user experience is absolutely the top priority for sellers. Only by allowing users to have a better product experience can sellers' product pages leave more positive reviews, increase product sales, and hopefully embark on the road to "explosive orders". This is true for both Amazon platform sellers and independent website sellers.