What is Amazon Q&A? Amazon Q&A Review

Overview

According to statistics, 90% of consumers will carefully read the QA (Customer Question & Answer) before purchasing a product and even raise their doubts. Therefore, QA is as important to the listing as other content.

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Q&A New Changes

Before: To leave a Q&A, you only need a buyer account, ensure the IP is different and safe, and you can ask questions and answer them freely.

Now: After Amazon announced the new review policy, leaving a Q&A requires sellers to have spent at least $50 in purchases in the past 12 months (excluding discount amounts).

Prohibited Content

1. Topics of delivery;

2. Product supply level;

3. Specific information of the order;

4. Customer service topics;

5. Topics that do not comply with Amazon’s “Customer Discussion” rules.

Note: Amazon prohibits external links in Q&A.

Violating Content

1. Profane, obscene, inflammatory or malicious comments;

2. Abuse, slander or attack others;

3. Texts or articles written by others with ownership indicated, books, articles or other products on related topics, except for brief quotations;

4. Any personal information about children under the age of 13;

5. Descriptions that violate the privacy of others, including revealing personally identifiable information such as name and address;

6. Text messages that encourage illegal or immoral behavior;

7. Repeating the same idea too much;

8. Unwelcome, repetitive information that annoys or embarrasses customers or participants;

9. Repetitive posts promoting products in the Amazon category;

10. Any form of "spam" information, including advertisements, competitions, inducements from other companies or websites; any links containing "recommendation" tags or affiliate codes.

Q&A Optimization

1. Collect keywords: I won’t talk much about collecting keywords. I have shared 6 methods of searching for keywords before. You can find my article. Of course, you can use third-party tools here, after all, there are many keywords. But I recommend that you refer to the descriptions in the negative reviews linked by others when asking questions, which can increase the trust of customers, because local people are more sensitive to search habits.

2. Sort out product pain points: (Shared by a friend) A: First, you need to be familiar with the product's performance selling points and defects. It is best to start with your own product and actually use it. Collect peer Q&A and reviews to sort out keywords and advantages and disadvantages; B: 1. Collect common problems in customer emails. 2. Problems with strong product functionality, try to write them carefully. 3. Problems mentioned in negative reviews. 4. Collect high-frequency problems in similar competing products. Try to write all the problems carefully, step by step. (Thanks to the friend for the detailed answer, this is their original answer).

List the most important pain points. You don’t need to list too many, just three or four will be enough. These are the mandatory requirements of customers. For example, the waterproof bag for mobile phones is nothing more than waterproof, size, touch, and clear picture. Customers are most concerned about waterproof performance. Also, don’t ignore the original defects of the product. Defects should also be listed in the QA. When answering, the seller should try to give a professional reply and express that they are working hard on research and development and improvement.

3. Question arrangement and response: When asking questions, first sort the pain points, 123, and then arrange at least two questions for the most important 1, and put this question at the top of the first and second positions to completely resolve the customer's concerns and doubts. When responding, you must also respond positively. Another key point is that for product defects that cannot be changed, QA must be arranged, which will reduce future complaints.

4. Sorting arrangement: do a good job of UPvotes, open the link to like or NO to control the rise and fall of all Q&As. If you get more positive votes, then the corresponding Q&A will be promoted to the first page. Therefore, for some Q&As that are unfavorable to us and some artificially created Q&As that are favorable to us, we can optimize a relatively reasonable Q&A structure through VOTES.

How to do it

1) Demonstrate the seller’s product expertise and answer questions that are difficult to describe in the product description;
2) Demonstrate customer service enthusiasm and showcase the seller’s service attitude and level in Q&A.

Precautions

1. Avoid asking and answering your own questions;

2. Operate under a US IP;

3. QA is not important for ranking, but it helps a lot for conversion;

4. Quantity is not important

References

• 1. What is Amazon Q&A? Why is Amazon Q&A important? How to play Amazon Q&A? How to optimize Amazon Q&A? : Sohu [cited on 2019-09-03T16:00:00.000Z]