The mainstream of US e-commerce has changed! 65% of consumers plan to buy DTC brands!

It is learned that according to Diffusion's research on 21,000 brands in the United States, the current value of the US DTC e-commerce market exceeds US$100 billion.

According to the survey, consumers' awareness of purchasing DTC brands is increasing. In 2022, 65% of American consumers plan to purchase products from DTC brands. In 2021, less than 60% of consumers purchased products from DTC brands.

PipeCandy’s research found that fashion and apparel direct-to-consumer brands accounted for the largest share of U.S. e-commerce sales at 32.7%, followed by food and beverage brands (16.1%), arts and entertainment (9.3%), and sports and outdoor brands (8.2%).

It is worth noting that California and New York are the top places for DTC brands to open stores. By region, California accounts for about a quarter of the total number of DTC brands, followed by New York (nearly 15%), Florida (more than 6%), Texas (less than 6%), and New Jersey (about 3%).

It is learned that in 2021, 75% of US DTC brands had online sales of less than US$1 million, and less than 1% of DTC brands had online sales of more than US$500 million.

Additionally, 77% of DTC brands with less than $1 million in online sales have physical stores, while 67% of DTC brands with more than $500 million in online sales have no physical stores.

PipeCandy said that today's DTC brands no longer only sell directly to consumers, but also sell on Amazon or Shopify. Brands such as Nike, PepsiCo and Apple are strengthening omnichannel sales.

Editor ✎ Nicole/

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