Walmart launches multiple new features to enhance the shopping experience during peak season!

It is learned that according to foreign media reports, in the past few months, Walmart has been improving the website experience and launching new features to provide online and mobile shoppers with an easier, more attractive and more personalized shopping experience during the peak season.

Here are some of Walmart's new online shopping enhancements:

New virtual fitting room feature

Walmart is working with Stylitics, a leading visual merchandising and apparel solutions provider, to help customers see how different outfits look together through videos. Last May, Walmart announced the acquisition of virtual clothing fitting startup Zeekit. Earlier this year, Walmart teamed up with Zeekit to launch the "Choose Your Own" feature on its website, which allows customers to choose a body model that best suits their look and clothing type.

Bilingual search

Walmart has launched a search translation feature on its website and app, allowing users to search for common products in Spanish. In addition, Walmart also provides customers with the ability to opt in or out of translation queries. For example, when a customer searches for "leche" (milk in Spanish), the search results page has two options, one is "translate" and the other is "do not translate". If you choose to translate, the product will appear in English, otherwise it will appear in Spanish.

Upgrade shopping cart page

Walmart has launched a new recommended item feature on the shopping cart page, and in the future, it will also launch a new "scan to add" feature. This feature allows users to scan items using the Walmart app in-store and add them directly to the shopping cart. The retailer also said it will launch many new features before the holidays.

Julia Unger, vice president of Walmart Financial Services, said that the new features of the Walmart website will make shopping easier for customers. Walmart aims to eliminate obstacles in the website experience and make shopping easier, more attractive and more personalized. As we enter the holiday season, the new features of the website will help customers get a perfect holiday shopping experience.

Brock McKeel, senior vice president of Walmart's e-commerce site experience, said Walmart hopes to continue to create a more inclusive shopping experience for customers, enabling users to choose their favorite features to enhance their shopping experience.

Editor ✎ Nicole/

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