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▶ Video account attention cross-border navigation It is learned that today, Amazon has announced that this year's Prime Day will be held worldwide from July 12 to 13. This membership day has added new sites in Sweden, Poland and Egypt, and the number of sites covered has reached 24 , setting a record high. ▲ The picture comes from Amazon Global Store Currently, the number of Amazon Prime paid members worldwide has exceeded 200 million . With the unique resources of Prime members, Amazon Prime Day has become an excellent opportunity for Chinese sellers to increase sales and expand their global business. During this year's Prime Day, Amazon also launched some new features (such as Prime membership subscription function) to help sellers increase sales opportunities. The article "2022 Amazon Prime Day is about to start! How to prepare for a successful start?" released before this also provides sellers with a lot of preparation tips, hoping to help sellers achieve traffic, improve rankings, and sprint for orders on Prime Day this year. However, amidst all the good news, the freight forwarding market, which is an important part of cross-border logistics, has been turbulent and chaotic. It is learned that recently, a freight forwarding company that was previously reported to have asked customers to raise 4 million yuan for customs clearance seems to have declared bankruptcy. The freight forwarding company declared bankruptcy, and employees revealed that it owed them wages! It is learned that according to the seller's revelation, a Shenzhen freight forwarding company recently issued a company bankruptcy notice. The announcement stated that due to various reasons such as the epidemic, the company's operations were in trouble, and a large amount of unpayable debts such as compensation and refunds were incurred. It was unable to maintain normal operations and had applied to the court for bankruptcy. ▲ The picture comes from the seller communication group In addition, employees of the logistics company revealed that the company had already defaulted on wages for several employees before declaring bankruptcy, and had also illegally fired several employees without any compensation, which was very different from the "N+1 severance pay" mentioned in the company's bankruptcy notice. ▲ The picture comes from the seller communication group As soon as the news came out, it caused an uproar in the seller communication group: "This logistics company seems to have contacted me, but luckily it was useless." "The first batch of freight forwarders have gone bankrupt. Companies should be more careful in their choices." "There's always light at the end of the tunnel. Just change the company name and continue." ▲ The picture comes from the seller communication group As of now, the company has not responded to this. It was learned that previously, the logistics company had issued an announcement stating that due to the company's broken capital chain, it was unable to afford the large demurrage fees for the backlog of cabinets at the port. In order to avoid the continued detention of goods at the port and incurring continued costs, it planned to crowdfund nearly 4 million yuan from its customers for subsequent customs clearance and delivery. ▲ The picture comes from the seller communication group Many sellers expressed their anger about this: the long-term detention of goods has already seriously affected the normal transaction of customer orders, and the logistics company actually requires customers to repay the customs clearance fees before redeeming the containers, which is simply unreasonable. However, the second announcement released by the logistics company afterwards also stated that due to the large customer base and complex large-scale routes, crowdfunding has not made any substantial progress. Through Qichacha, we can find that the actual controlling shareholder of this logistics company is the same person as another logistics company that was involved in a dispute case 20 years ago. This seems to coincide with the seller's joke in the above text : "There is always light at the end of the tunnel, just change the name and continue." Up to now, this logistics farce has not been smoothly resolved, and the logistics company has issued a bankruptcy notice, which once again warned cross-border sellers to keep their eyes open when choosing logistics channels. In addition, the topic of frequent chaos in cross-border freight forwarding has once again sparked heated discussions. Freight forwarding chaos is frequent, how should sellers choose? At the beginning of the outbreak, offline consumption shrank sharply, and the penetration rate of overseas e-commerce hit a new high in 2020. The tide of e-commerce market dividends not only attracted a large number of sellers to enter the cross-border e-commerce market, but also the number of people in the freight forwarding industry gradually soared. In 2022, the world's economic and trade landscape has changed dramatically. Factors such as repeated epidemics, currency inflation, and soaring oil prices have unprecedentedly jointly affected the global supply chain. Unlike cross-border sellers who have entered the "brand era" of intensive cultivation as the tide of distribution has receded, freight forwarding is still an industry with mixed quality to date. Recently, there have been frequent chaos in the cross-border freight forwarding circle. First, a Shenzhen freight forwarder ran away with the money and the suppliers came to the door to collect the debt in tears. Later, a logistics company was exposed to have been inspected by customs and suffered losses of tens of millions of yuan. Not long ago, it was reported that a logistics company in Shenzhen promised to make low declarations when transporting goods. As a result, the seller's three shipments were all inspected by customs, resulting in heavy losses. In addition, the Shenzhen freight forwarding company that recently declared bankruptcy all declare that sellers need to be more vigilant when choosing cross-border logistics channels to avoid heavy losses. It also summarizes the issues that need to be paid attention to when choosing logistics channels for sellers' reference: 1. Test a small quantity of goods in advance and clarify the details Sellers can consider the business capabilities of the other party through a period of cooperation, ensure the other party's understanding of each line and real-time dynamic updates, and then sign a long-term cooperation agreement after clarifying the security terms. 2. Pay attention to the establishment time and scale Although freight forwarders with a longer history and larger scale have higher prices, their cargo transportation can also provide sufficient guarantees and higher risk resistance. 3. Check business qualifications and avoid historical risks Sellers can check the business qualifications of freight forwarding companies and the historical economic disputes of their important personnel through various channels such as Qichacha. 4. Compare multiple freight forwarders to optimize delivery costs Nowadays, many sellers choose to operate on multiple platforms. When choosing a freight forwarder, they can also choose the corresponding advantageous channel freight forwarder according to the corresponding platform, and optimize the delivery cost to the maximum according to their own order volume. As experts have said, the rise and fall of flowers and trees and the ebb and flow of traffic are objective laws of business development. The process of industry advancement is bound to be mixed with twists and turns, detours, and repetitions. Nowadays, the cross-border e-commerce market is in a period of transformation. As the country continues to support the development of new foreign trade formats and cultivate new drivers of foreign trade development, the cross-border e-commerce market still has a strong momentum of development. With the announcement of the date of Amazon Prime Day, Amazon Prime Day has officially entered its final sprint stage. For this reason, sellers who want to take advantage of Prime Day held on July 12-13 should be more cautious when negotiating logistics channel cooperation, understand the various business capabilities of logistics companies, clarify safety clauses, and never pursue low prices and lose the big picture. What do you think about this? Welcome to discuss in the comment area~ |
