TikTok's new policy is released! This type of cross-border seller has an opportunity

During the 2024 Fall Sale, TikTok Shop performed particularly well in the United States, with many key data achieving historic breakthroughs.

In just five days from October 8 to October 12, the US payment GMV increased by 124% month-on-month. Among them, the GMV of live e-commerce increased by 111% , and the GMV of short video sales soared by 120%.

This series of data not only highlights TikTok's market influence in the United States, but also indicates the huge potential in the field of social e-commerce. At present, TikTok's monthly sales in the United States have exceeded the $1 billion mark, becoming an important platform for cross-border sellers to expand overseas markets.

TikTok has been deeply involved in the UK market for two years, and its merchant diversity and live broadcast operation capabilities have been significantly improved. Users' consumption habits have gradually developed, and the popularity of TikTok's e-commerce brand has also been increasing.

Recently, a celebrity in the UK broadcast continuously for 12 hours, with a single GMV of up to US$833,000 and more than 50,000 orders, setting a new record for TikTok's live broadcast in the UK.

Despite facing many challenges, TikTok Shop has achieved remarkable results in the Southeast Asian market.

In 2023, TikTok Shop's total merchandise transaction volume in Southeast Asia reached US$16.3 billion, and steadily grew to US$19 billion in 2024 amid an unstable market environment. This achievement verifies TikTok's broad prospects in the Southeast Asian market.

Currently, TikTok Shop has been launched in many countries, and sales continue to rise. The Japanese market has about 40 million registered users, with strong awareness and ability to pay.

According to the latest news, TikTok's yellow car function in Japan will be officially launched around June next year . With TikTok's in-depth layout in the Japanese market, its ability to bring goods is expected to achieve a qualitative leap, providing more opportunities for sellers.

Tik Tok's new policies are frequently released

TikTok’s latest policy shows that starting from November 1, the settlement period for self-operated sellers in the United States will be adjusted from 15 days to 8 days , and shorter payment periods will be provided for sellers with outstanding performance.

This policy is in stark contrast to Amazon's practice of extending loan release cycles, providing sellers with more flexible financial operating space.

TikTok has comprehensively optimized the entry threshold for the US region.

• The rating requirement for Amazon stores has been adjusted from no less than 4 points to 3.5 points, providing more potential merchants with opportunities to enter the market;

  
  

• Merchants on platforms such as Walmart, Wayfair, and eBay are no longer restricted to the rigid requirement of 500,000 yuan in sales.

  
  

• For merchants on the Wayfair platform, the store opening time requirement is shortened from the original 6 months to no less than 3 months;

  
  

• When applying for admission, independent website merchants no longer need to meet the number of fans required on social media accounts;

  
  

• A fast track was set up for well-known brands of domestic Douyin e-commerce, and the store rating requirement was slightly adjusted from 4.3 points to 4.0 points;

  
  

• TikTok also particularly welcomes three new types of merchants: TEMU semi-managed, Shein semi-managed, and AliExpress self-operated;

These policies not only simplify the entry process and enrich the types of platform merchants and business models, but also broaden market access channels and provide more opportunities for sellers.

Overseas warehouses help Tik Tok sellers

As consumers have higher and higher requirements for product delivery time, logistics timeliness has become the focus of competition among various platforms. Overseas warehouse drop shipping service not only opens the door to multi-platform layout for cross-border sellers, but also provides strong support for TikTok sellers.

Overseas warehouses manage inventory and orders more effectively to avoid the impact of customs, flight delays, weather and other factors. This improves the speed and accuracy of order processing, reduces the rate of mis-delivery and missed shipments, and thus improves the order fulfillment rate.

The overseas warehouse drop shipping model can usually deliver goods to buyers in the United States within 2-3 days, greatly improving the customer's shopping experience. This fast and convenient logistics method not only enhances consumer trust, but also improves customer satisfaction and loyalty.

Overseas warehouses provide sellers with more economical logistics solutions by consolidating inventory and reducing storage and transportation costs. In addition, overseas warehouse shipments can also enjoy preferential freight rates from local express delivery, further reducing logistics costs.

Overseas warehouses provide localized after-sales services such as returns and exchanges, providing strong support for sellers. This convenient and fast after-sales service not only improves customer satisfaction, but also enhances the brand's competitiveness in the market.

TikTok, with its strong market influence and innovation, provides sellers with broad development space and opportunities. Sellers can use overseas warehouses as a powerful "accelerator" to achieve comprehensive optimization of key links such as logistics, warehousing, and after-sales service, stand out in the new round of competition, and achieve more business growth.