How to appeal if a customer complains that a product on Amazon is not genuine

Because most sellers generally do not require suppliers to issue special VAT invoices when purchasing goods, the invoices provided at this time can only be issued according to the current date. The invoice date does not affect the result of the appeal, but it should be noted that the product name on the invoice must be consistent with the products sold in the store. At the same time, the quantity on the invoice must match your account inventory or FBA shipment volume.
Why does Amazon ask for copies of invoices or recepts from your supplier? Because "invoices" can best demonstrate the authenticity of the seller's supplier (chain) and the authenticity of the product!

1. What kind of invoice is considered authentic? Are receipts acceptable?
It is best to have a value-added tax invoice that can be verified on the official website of the tax bureau.
Amazon will check the tax website, and what is displayed on the tax department’s website should be exactly the same as what you provided, so it is invalid to photoshop receipts and other invoices and then scan them.
If you use receipts to audit as a last resort, remember to stamp the official seals of both companies. This kind of luck is not discussed. A long time ago, some people passed, but now I have never seen one that can pass.

2. What is the tax point required for the invoice?
There is no problem with this so far. 17% or 3% is fine. The key point is the previous question.

3. What should I pay attention to when it comes to the buyer's information on the invoice?
The purchaser and the Amazon account holder (which can be checked in the account backend) must correspond, that is, personal accounts are invoiced in their personal name, and company information is registered to issue invoices under the company name and address.
It should not be difficult to understand that if there is no correspondence, how can the auditors believe that this invoice is your real purchase invoice?

4. What should I pay attention to when it comes to the seller's information on the invoice?
For real invoices, be truthful. If you find other "invoice issuers", please make sure that the seller's company name has a relatively reasonable relationship with your product category, or at least there is no obvious unreasonableness.
After all, where to purchase is your choice, but you should pay attention to rationality.
Is it a bit confusing? How can it be justified for you, an egg seller, to purchase a batch of eggs from a company that sells atomic bombs?

5. What should I pay attention to when listing goods on the invoice?
Many audits specify certain ASINs, so the product names on your invoices should reasonably correspond to these products. It is best to be able to see at a glance that the goods on the invoice are the ASINs assigned to you by Amazon. Do not use general product names. You can use the ASIN product title to issue invoices, and it is best to add the ASIN suffix.
The easier you make the auditor's job, the better your chances of passing.
For invoices used for classification review, the product name on the invoice must belong to the category applied for.