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▲ Video account focuses on cross-border navigation Just after the Mid-Autumn Festival holiday, new sellers received good news: Amazon’s investment promotion in 2022 has officially started! Amazon starts recruiting investors in 2022 Yesterday, Amazon Global Store officially announced that the entry of new Amazon sellers in 2022 has officially started, and the registration channel for the second half of the year has been opened, announcing that next year's investment plan has officially started, which also means that more fresh blood will flow into the Amazon track. ▲ The picture comes from Amazon Global Store Although investment promotion in previous years was also carried out at this time, what is different this year is that new sellers who go online on October 1 this year can sell online at any time after completing the registration review, and will receive services from account managers until the end of 2022. As we all know, in previous second half investment plans, newly registered sellers had to wait until January 1 of the following year to have sales permissions. Why are there no restrictions on new accounts this year? Some sellers speculate that Amazon's performance has been hit and its financial report growth has slowed down this year due to its large-scale account blocking. Therefore, Amazon's early opening of sales rights to new sellers is actually a way for it to boost its fourth-quarter performance. However, some sellers believe that this is related to the major changes in Amazon's management team and the update of the algorithm. Although Amazon did not clearly explain the intention of this change, for novice sellers, they can sell immediately after registration, which saves a lot of trouble.
At the same time, Amazon has also launched measures to help novice sellers get started quickly: "4 major plans + 2 major services + 4 major official trainings", to help new sellers connect to the world in one stop; to provide support all the way for brands to go overseas, from brand start-up, brand protection to brand growth, with a professional team to escort them all the way. Here is a reminder for all new sellers: Whether you register through Amazon Merchant Manager or register yourself, it is free and no additional payment is required! Sellers who need to open a store can also add official customer service and connect with the official merchant manager for free. Although Amazon and cross-border e-commerce are very popular, the changes in this industry this year are also unprecedented, so sellers who plan to enter the market must think calmly: Is Amazon really suitable for them? Is Amazon still worth buying? From a global perspective, the development of cross-border e-commerce remains hot, and its territory has expanded on a large scale. More and more small and medium-sized enterprises are enjoying the development opportunities brought by cross-border e-commerce. ▲ The picture comes from Amazon Global Store For veteran sellers, Amazon may be a saturated red ocean market. But for outsiders, Amazon is like a huge money-making stone with super high traffic behind it. As a global e-commerce giant, although Amazon's platform has undergone many changes this year, its performance is still impressive. According to the latest data from Yahoo Finance in August, Amazon's market value has reached 1.7 trillion US dollars, second only to the GDP of the world's eight largest economies. Amazon is currently one of the most valuable and best-performing companies in the world. As of the fourth quarter of 2020, net sales of all Amazon's businesses increased by 44% year-on-year, totaling US$125.6 billion, a record high. Behind the brilliant achievements, Amazon also has an unknown side, turning a deaf ear to the interests of sellers, showing "unconditional favoritism" to buyers, and failing to provide adequate protection for the lives and safety of employees... Especially for Chinese sellers, this year will be a somewhat difficult year. Multiple factors such as rising costs, soaring freight rates, and volatile platforms are all obstacles on the road to sellers' explosive sales. Therefore, novice sellers should also consider the above factors before entering the industry, whether they have sufficient ability to resist unknown risks, and whether the capital chain can support the long-term operation of the account. In short, Amazon is a cross-border e-commerce platform with both opportunities and challenges. For newbies, it is a good choice, but sellers must also consider a series of risks behind it before entering the market. For veteran sellers who have been deeply involved in the platform for many years, how to go faster and further in the cross-border race is an issue that needs to be considered urgently. What is the future direction for Chinese sellers? In recent years, with the decline of platform dividends, cross-border export sellers have entered the red ocean market, and competition has become increasingly fierce. According to the current industry situation, the future development of cross-border e-commerce may show the following three trends: Obviously, the early extensive management has been gradually eliminated by history, replaced by more vertical and refined operations. For example, the store group model and no-source model that were popular before are gradually disappearing in the cross-border circle. Many top sellers also said that they will gradually transition from the wholesale model to the FBA boutique model. In the future, consumers will gradually increase their requirements for product brands and quality, and refined operations will be more popular with overseas consumers. Chinese brands are facing a good opportunity to go overseas. Nearly 70% of overseas consumers believe that Chinese brands are very important to the world today and that there is a promising future for Chinese brands. As cross-border e-commerce intensifies its internal competition, the next wave of dividends will inevitably belong to branded sellers, and all sellers must have a branded mindset. As the proportion of personalized, branded, and high-tech products exported increases, consumers' awareness and trust in branded sellers will increase accordingly. 3. Compliance-based operations In the first half of 2021, many of Amazon's top sellers collapsed, went bankrupt, laid off employees, and reorganized, creating a bleak scene of monkeys scattering after a tree fell. Small sellers also face many hurdles such as crackdowns on violations and yellow card warnings. In the long run, the policies of various cross-border e-commerce platforms tend to be standardized and rationalized, and they have a zero-tolerance attitude towards sellers' illegal behaviors. Compliance operation has become the general trend. If sellers want to work hard on cross-border platforms, the first prerequisite is to abide by the platform rules, not step on the platform's red line, and not cross the rules minefield. Therefore, platform sellers must grasp the future trends and directions of cross-border e-commerce and make timely adjustments based on market dynamics in order to maintain their place in the tide of the times.
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